Betr Posts 27% Turnover Growth and $95M Cash Amid Strategic Brand Refresh

Strong Trading Performance Sustains Momentum

Betr Entertainment Limited has kicked off FY26 with a robust quarterly performance, posting a net win margin of 10.5%, comfortably within its target range. This comes despite a September sporting calendar that favoured customers, demonstrating the resilience of Betr’s business model and margin management. Turnover surged 27% year-on-year to $363 million, while net win increased by 36% to $38 million, underscoring strong customer engagement and betting activity.

The company’s active client base reached 154,735 cash-active customers, reflecting sustained momentum more than a year after the critical betr/BlueBet migration. This migration appears to have laid a solid foundation for growth, with September’s exit run rate confirming continued strong performance on a like-for-like basis.

Investing Heavily for Future Growth

Betr has strategically increased its marketing and product development spend to fuel sustainable, profitable growth. The quarterly cash flow report reveals $11.5 million spent on advertising and marketing, including $3 million on production costs for a new brand campaign expected to deliver benefits through FY28. This disciplined marketing approach has already yielded early signs of success, with a notable increase in brand consideration, particularly among the target demographic of 25-35-year-old sports enthusiasts.

Product innovation remains a key focus, highlighted by the launch of a first-to-market live tracker feature that enhances customer engagement on high-margin sports and racing markets. Additionally, the integration of Sky Racing content has driven a material increase in bet frequency and net win per active customer, further strengthening Betr’s competitive positioning.

Financial Position and Growth Prospects

Despite a net operating cash outflow of $5.7 million driven largely by seasonal marketing activity, Betr ended the quarter with a strong cash balance of $95.2 million, including client balances. The company also maintains access to $35 million in financing facilities, with $1.36 million unused, providing ample liquidity to support ongoing operations and strategic initiatives.

Betr’s 27.7% shareholding in PointsBet remains a valuable asset, with the company having completed a selective buy-back. This stake, combined with a well-capitalised balance sheet and proven technology platform, positions Betr well for pursuing further inorganic growth opportunities in a competitive market.

Outlook

With strong momentum carrying into Q2 FY26 and key events like the Melbourne Cup Carnival on the horizon, Betr is well placed to continue its growth trajectory. The company’s focus on brand revitalisation, product innovation, and disciplined marketing investment suggests a confident outlook, though investors will watch closely how these initiatives translate into sustained financial performance amid evolving market dynamics.