IVE Group Secures Domino’s Deal, Boosts Reach with Impressu and Budget Mail Acquisitions

IVE Group’s Strategic Leap with Domino’s Partnership

IVE Group Limited (ASX – IGL) has taken a significant step forward in its growth trajectory by signing a long-term marketing services agreement with Domino’s Pizza Enterprises (ASX – DMP). The deal, spanning an initial six years with a two-year extension option, is projected to contribute more than $80 million in revenue during its term. This partnership not only cements IVE’s role as a key marketing services provider to one of Australia’s largest quick service restaurant chains but also opens doors to expanded service offerings beyond print, including creative content, customer experience data, events, and uniforms.

Acquisitions Bolster Scale and Regional Presence

Complementing the Domino’s agreement, IVE has acquired Impressu Print Group, a Brisbane-based print and direct mail business previously owned by Domino’s. Impressu brings an estimated $30 million in annual revenue and $4.5 million in EBITDA, acquired for $13.5 million. This acquisition enhances IVE’s operational footprint in the fast-growing south-east Queensland and northern New South Wales corridor, a region ripe with marketing opportunities.

In addition, IVE has purchased Budget Mail Services, a smaller Sydney-based mail and communications firm serving sectors such as share registries, charities, publishing, and education. With around $5 million in revenue and expected EBITDA of $0.5 million, the $1 million acquisition (plus integration costs) broadens IVE’s capabilities in direct mail and communications services.

Strategic Fit and Future Outlook

IVE’s Managing Director, Matt Aitken, highlighted the strategic alignment of these moves, emphasizing the new capacity, customer base, and national reach they bring. The Impressu acquisition, in particular, is seen as a growth lever in a dynamic regional market. The company is already planning integration efforts to ensure a smooth transition for customers and employees, signaling disciplined investment and a focus on shareholder value.

These developments come at a time when marketing services firms are increasingly seeking scale and diversified offerings to meet evolving client demands. IVE’s expanded relationship with Domino’s and its enhanced print and mail capabilities position it well to capitalize on these trends.