StepChange Holdings has officially entered the US market by establishing a Houston hub and securing an initial project with Woodside Energy, marking a significant step in its international growth strategy.
- New US subsidiary and Houston hub established
- Initial project engagement secured with Woodside Energy
- Expansion targets Texas’s large SAP ERP and digital transformation market
- Supports existing Tier 1 clients with US operations
- Aligns with StepChange’s international growth ambitions
StepChange’s Strategic US Entry
StepChange Holdings Limited (ASX, STH) has taken a decisive step in its international expansion by launching operations in the United States through a newly registered subsidiary, StepChange Consultants USA LLC, and opening a hub in Houston, Texas. This move is designed to better serve its global Tier 1 clients who have a growing presence in the US, particularly in the energy and industrial sectors.
The Houston hub is not just a symbolic footprint; it represents a strategic positioning within one of the world’s largest and fastest-growing technology and energy markets. Texas, with its significant investments in ERP modernization and cloud migration, offers fertile ground for StepChange’s specialised SAP ERP consulting services.
Immediate Commercial Traction with Woodside
StepChange has already secured an initial project engagement with Woodside Energy, a long-standing Tier 1 client, which is set to commence shortly. This early win provides immediate revenue contribution from the US operations and validates the demand for StepChange’s expertise in the region. Woodside’s project underscores the company’s ability to leverage existing client relationships to fuel growth in new markets.
Managing Director Shane Bransby highlighted the significance of this expansion, noting that Houston’s strategic importance aligns perfectly with StepChange’s focus on servicing major enterprises in energy and resources. He emphasized that the new hub not only supports current clients but also positions the company to capture a growing pipeline of SAP-related transformation projects in the US.
Broader Implications for Growth
This US expansion is a key milestone in StepChange’s broader international growth strategy, first outlined in its July 2025 prospectus. By establishing a physical presence in the US, StepChange enhances its ability to deliver tailored consulting services closer to its clients’ operations, potentially accelerating project delivery and client satisfaction.
While the announcement does not disclose the financial scale of the Woodside project or the long-term revenue impact, the move signals confidence in the US market’s potential. It also reflects a broader trend among Australian technology consultancies seeking growth through international diversification, particularly in high-demand sectors like energy and digital transformation.
Investors and market watchers will be keen to see how quickly StepChange can build on this initial foothold, attract new clients, and translate its US presence into sustained revenue growth.
Bottom Line?
StepChange’s Houston hub launch and Woodside project mark a promising start to its US journey, with growth potential yet to be fully realised.
Questions in the middle?
- What is the expected revenue contribution from the Woodside project and future US engagements?
- How will StepChange scale its US operations beyond Houston and existing clients?
- What competitive advantages does StepChange hold in the crowded US SAP ERP consulting market?