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How Life360’s $120M Nativo Deal Could Transform Family Advertising
8:52am on Tuesday 11th of November, 2025 AEDT
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Technology
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How Life360’s $120M Nativo Deal Could Transform Family Advertising
8:52am on Tuesday 11th of November, 2025 AEDT
Key Points
Life360 to acquire Nativo for approximately $120 million in cash and stock
Acquisition combines family/location data with premium advertising technology
Expansion beyond Life360 app into CTV, mobile, and premium web environments
Deal expected to close in January 2026, accelerating Life360’s advertising roadmap
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