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How Life360’s $120M Nativo Deal Could Transform Family Advertising

8:52am on Tuesday 11th of November, 2025 AEDT Technology
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How Life360’s $120M Nativo Deal Could Transform Family Advertising

8:52am on Tuesday 11th of November, 2025 AEDT
Key Points
  • Life360 to acquire Nativo for approximately $120 million in cash and stock
  • Acquisition combines family/location data with premium advertising technology
  • Expansion beyond Life360 app into CTV, mobile, and premium web environments
  • Deal expected to close in January 2026, accelerating Life360’s advertising roadmap
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