Camplify Holdings reported a $15.8 million net loss for FY25 amid strategic consolidation and tech integration, while launching its MyWay membership model to drive future profitability.
- FY25 net loss of $15.8 million amid strategic transition
- Completion of global technology platform integration
- Launch of MyWay Mutual membership protection solution
- Annualised $4.6 million cost savings improving EBITDA
- Strategic partnership with JB Group to expand distribution
A Year of Strategic Reset
Camplify Holdings Limited (ASX:CHL), a global peer-to-peer marketplace connecting recreational vehicle owners with hirers, has closed FY25 with a $15.8 million net loss after tax. While headline figures reflect a challenging year, the company’s leadership frames this as a deliberate and necessary phase of consolidation and transformation.
New Chairman Andrew McEvoy, addressing shareholders at the 2025 AGM, described FY25 as a period marked by “profound strategic transition” and the completion of a complex integration of the PaulCamper platform into Camplify’s core technology stack. This unification onto a single global platform is positioned as foundational for future scalability and operational efficiency across seven international markets.
Cost Discipline and Operational Improvements
In response to macroeconomic headwinds and integration challenges, Camplify implemented a rigorous cost reduction program, delivering $4.6 million in annualised savings. This discipline yielded tangible results in the second half of FY25, with EBITDA losses narrowing significantly from $6.8 million to $2.6 million, signaling a stabilised cost base and a leaner operational model.
CEO Justin Hales emphasized that these efforts have set the stage for accelerated growth, underpinned by enhanced marketing efficiency and the deployment of AI-powered operational tools. The company’s focus remains on core metrics that drive sustainable profitability.
Membership-First Model and MyWay Mutual Launch
The standout strategic milestone was the launch of MyWay Mutual, a proprietary, member-backed protection solution rolled out in Australia and New Zealand. This innovation marks a shift from a pure marketplace approach to a “membership-first” business model, addressing a key barrier for RV owners, affordable and appropriate protection.
MyWay is expected to materially improve gross profit margins on membership-related revenue to an estimated 28% in FY26, unlocking a high-margin revenue stream that could redefine Camplify’s financial profile. The company’s board has been strengthened with insurance sector expertise, notably with the appointment of John Myler, to guide this pivotal transition.
Strategic Partnerships and Growth Outlook
Further bolstering growth prospects, Camplify announced a strategic partnership with the JB Group, a major van manufacturer and distributor in Australia and New Zealand. This alliance provides a powerful distribution channel for MyWay and managed services, enabling capital-efficient scaling across core markets.
Looking ahead, Camplify’s FY26 priorities are clear, deliver a fully EBITDA positive result, generate positive cash flow, and aggressively scale the MyWay membership program. The company’s leadership expresses confidence that the foundational work completed in FY25 positions CHL for sustainable, profitable growth.
Departing director Stephanie Hinds was acknowledged for her eight years of service, marking a leadership refresh aligned with the company’s evolving ambitions.
Bottom Line?
With its technology unified and membership model launched, Camplify aims to turn strategic groundwork into profitable growth in FY26.
Questions in the middle?
- How quickly will MyWay membership scale across international markets beyond Australia and New Zealand?
- What impact will the JB Group partnership have on revenue growth and market share?
- Can Camplify sustain cost discipline while investing in growth initiatives and technology enhancements?