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Merino & Co. Locks In A$1.5M China Deal to Boost Luxury Wool Apparel
10:51am on Tuesday 18th of November, 2025 AEDT
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Consumer Discretionary
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Merino & Co. Locks In A$1.5M China Deal to Boost Luxury Wool Apparel
10:51am on Tuesday 18th of November, 2025 AEDT
Key Points
New distribution agreement with Shanghai omni-channel partner
Annual committed sales of CNY ¥7 million (~A$1.5 million)
Full Merino & Co. product range to be sold under own brand across China
Expands access to China’s US$14.89 billion luxury fashion market
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Merino & Co. (ASX:MNC)
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