Lovisa Accelerates Global Expansion with 26% Sales Surge in FY26

• 44 net new stores opened in FY26 to date
• Total store count reaches 1,075 across 50+ markets
• Global sales up 26.2% compared to FY25
• Comparable store sales increased by 3.5%
• 18 store closures including 6 relocations

Expanding Footprint Amid Global Retail Challenges

Lovisa Holdings Limited continues to demonstrate its commitment to growth with a significant expansion of its global store network. As of the first 20 weeks of the 2026 financial year, the fashion accessories retailer has opened 62 new stores while closing 18, including six relocations, resulting in a net increase of 44 stores. This expansion brings the total number of Lovisa outlets to 1,075 across more than 50 international markets, marking a notable increase of 148 stores compared to the same period last year.

Strong Sales Growth Reflects Consumer Demand

The company’s aggressive store rollout strategy appears to be paying off, with global total sales rising 26.2% over the previous year. This growth is underpinned not only by the increased store count but also by a 3.5% rise in comparable store sales, indicating that existing locations are attracting more customers and generating higher revenue. Such figures suggest that Lovisa’s product offerings and brand positioning continue to resonate well with consumers despite the often volatile retail environment.

Strategic Store Closures and Relocations

While the net store growth is impressive, the company’s decision to close 18 stores, including six relocations, highlights a strategic approach to optimizing its retail footprint. These moves likely reflect efforts to enhance store performance by focusing on more profitable locations or adapting to shifting market dynamics. This balance between expansion and rationalization is crucial for sustaining long-term profitability in a competitive sector.

Outlook and Market Positioning

Lovisa’s update ahead of its Annual General Meeting signals confidence in its growth trajectory. The combination of expanding physical presence and improving comparable sales positions the company well to capitalize on ongoing consumer demand for fashion accessories globally. However, the absence of detailed financial guidance leaves some uncertainty about how these trends will translate into full-year results and profitability margins.

Bottom Line?

Lovisa’s rapid store expansion and solid sales growth set the stage for a pivotal year, but investors will watch closely for sustained profitability and market adaptation.

Questions in the middle?

• How will the new stores impact Lovisa’s overall profitability in FY26?
• What markets are driving the strongest comparable store sales growth?
• How is Lovisa adapting its strategy to potential retail headwinds globally?