OMG Group has reported a record-breaking November with $720,000 in sales, driving a 68% revenue increase year-to-date. Strong ecommerce and retail growth set the stage for a promising summer season.
- November sales hit $720,000, up 40% year-on-year
- Year-to-date FY26 sales reach $2.65 million, a 68% increase
- Ecommerce sales surpass $2 million annually for the first time
- Significant order growth from Woolworths and expanding retail footprint
- Exclusive distribution deal with SANDAI Group boosts product range
Record-Breaking November Sales
OMG Group Limited (ASX – OMG) has delivered a standout trading update for November 2025, posting its highest monthly sales since new management took the helm in mid-2023. Total invoiced sales reached $720,000, marking a 40% increase compared to the same month last year and surpassing the previous record set in June by 20%. This milestone underscores the company’s successful execution of its growth strategy across multiple sales channels.
Ecommerce and Retail Channels Fuel Growth
The surge in sales was driven by a balanced performance between ecommerce and physical retail networks. Online sales for November alone hit $318,000, the second-highest monthly ecommerce figure on record and a 56% year-on-year increase. This growth was notably supported by a disciplined Black Friday campaign that boosted the visibility and sales of the Blue Dinosaur product line. On a moving annual total basis, ecommerce sales have now exceeded $2 million, highlighting the channel’s growing importance as a high-margin revenue stream.
Meanwhile, physical store sales also contributed strongly, with significant order growth from Woolworths stores and ongoing negotiations to expand into petrol and convenience store networks. This broadening distribution footprint is a critical component of OMG Group’s strategy to cement its presence in Australia’s competitive health and wellness FMCG market.
Year-to-Date Performance and Future Outlook
For the financial year to date (July to November 2025), OMG Group has invoiced $2.65 million in sales, representing a robust 68% increase over the prior year period. This performance already surpasses the company’s previously stated target of $4 million in annual sales, positioning OMG well ahead of schedule. The company’s CEO, Alex Aleksic, expressed confidence in sustaining this momentum, particularly with the upcoming Summer of Cricket marketing campaign designed to leverage high-profile brand ambassadors and seasonal demand.
Additionally, OMG Group’s exclusive distribution partnership with SANDAI Group, a premium Japanese matcha manufacturer, is expected to further diversify and strengthen its product offering in the second half of FY26. Early purchase orders have been confirmed, signaling positive traction in this new segment.
Strategic Implications
OMG Group’s ability to simultaneously grow ecommerce and physical retail sales while expanding its distribution partnerships reflects a well-rounded approach to market penetration. The company’s focus on clean, sustainable, and health-oriented products aligns well with current consumer trends, providing a solid foundation for continued growth. However, the effectiveness of upcoming marketing campaigns and the successful execution of new distribution agreements will be key factors to watch as the company navigates the high-demand summer period.
Bottom Line?
With record sales momentum and strategic partnerships in place, OMG Group is poised for a strong finish to FY26, but execution risks remain.
Questions in the middle?
- How will the Summer of Cricket campaign impact December and January sales?
- What are the terms and expected scale of the new petrol and convenience store distribution deals?
- Can OMG Group sustain ecommerce growth beyond the Black Friday sales boost?