How RMA Global Plans to Dominate US Real Estate Marketing in 2026

From Startup Roots to Global Ambitions

RMA Global Limited, known on the ASX as RMY, has laid out an ambitious roadmap in its December 2025 investor update, highlighting its evolution from a modest Australian startup into a global leader in proptech. Founded in 2014 with a simple yet powerful idea, to empower homeowners to select real estate agents based on verified reviews rather than flashy advertising, RMA has steadily expanded its footprint across Australia, New Zealand, and now the United States.

Key to this transformation has been the company’s acquisition of Curated Social, a social media marketing platform, which complements its core review and listing services. This integration forms the backbone of what RMA calls its Local Expert Marketing platform, designed to help agents build and maintain a credible, data-rich online presence.

Seizing the US Market Opportunity

The US market represents a substantial growth frontier for RMA. With approximately 865,000 active agents and a total addressable market exceeding AU$1 billion, the company sees a clear path to replicate the 30% market penetration it has achieved in Australia. The strategy focuses on the top 1,000 brokerages, which collectively account for significant sales volume and agent numbers.

RMA’s US go-to-market approach is led by a seasoned executive team, including CEO Jim Crisera and US Chief Revenue Officer Stephanie Holtan. Their efforts have already resulted in a strong pipeline of multi-year deals, with 77% of annual recurring revenue (ARR) additions coming from integrated solutions that combine RMA’s platform with Curated Social. These deals boast an average size more than double that of RMA-only contracts, underscoring the value of the integrated offering.

The New Playbook for Real Estate Agents

RMA’s Local Expert Marketing platform is built on three core principles, establishing agents as local authorities, ensuring consistent visibility across digital channels, and automating marketing efforts to convert daily work into promotional fuel. This approach addresses a shifting market where consumers demand proof of expertise and rely increasingly on AI-driven search and recommendations.

By triggering automated review collection and publishing hyper-local market insights, agents can enhance their credibility and dominate search results, including AI chatbots. This systematic strategy aims to keep agents top of mind and trusted within their communities, a critical advantage in a competitive landscape.

Looking Ahead

While RMA’s update stops short of detailed financial forecasts, the company’s emphasis on multi-year contracts and senior brokerage relationships signals confidence in sustained growth. Testimonials from clients like Realty ONE Group Simplified highlight the platform’s ease of use and tangible value, reinforcing RMA’s position as a proptech innovator.

As the company continues to scale its US operations, investors will be watching closely to see if RMA can replicate its Australian success on a much larger stage, navigating the complexities of the US real estate market and evolving digital marketing trends.