OMG Group Secures Major Blue Dinosaur Deal with Metro Petroleum
OMG Group has expanded its Blue Dinosaur protein bar distribution to 300 Metro Petroleum stores, reinforcing its growing presence in petrol and convenience retail channels ahead of the summer season.
- New distribution agreement with Metro Petroleum for Blue Dinosaur protein bars
- Products to be stocked in 300 stores, mainly across New South Wales
- Expansion complements existing deals with 7-Eleven and Quikstop
- Follows recent product range growth in Woolworths supermarkets
- Supports momentum from record November sales and Summer of Cricket campaign
Expanding Reach in Petrol & Convenience Retail
OMG Group Limited (ASX, OMG) has announced a significant new distribution agreement with Metro Petroleum, one of Australia's largest independent service station franchises. Starting mid-December 2025, three flavour variants of the Blue Dinosaur protein bars will be available in 300 Metro Petroleum stores, predominantly across New South Wales. This move marks a strategic expansion of OMG Group's footprint in the petrol and convenience retail sector.
Building on a Diversified Distribution Strategy
This agreement follows a series of recent distribution deals that underline OMG Group’s commitment to diversifying its sales channels. Earlier in the year, Blue Dinosaur products secured placement in 750 7-Eleven stores nationwide, alongside partnerships with Quikstop and Canteen One outlets. These efforts complement the company’s growing presence in major grocery retailers, exemplified by the recent expansion of Oat Milk Goodness PrOATein ready-to-drink products into an additional 943 Woolworths supermarkets.Capitalising on Seasonal Demand and Marketing Momentum
The timing of the Metro Petroleum deal is particularly strategic, coinciding with the high-demand summer period in Australia. OMG Group has reported record monthly sales in November 2025, boosted by its targeted Summer of Cricket marketing campaign. The new distribution channel is expected to further amplify sales during this peak season, providing consumers with greater access to the company’s health-focused snack options.Leadership Perspective and Future Outlook
CEO Alex Aleksic expressed optimism about the partnership, highlighting Metro Petroleum as a “best-in-class” distribution partner. He emphasized the extensive collaboration with Metro’s buying team and the potential for a long-term, successful relationship. This deal aligns with OMG Group’s broader vision to meet growing consumer demand for clean, sustainable, and healthy food products through an increasingly diversified retail presence.Bottom Line?
With this latest deal, OMG Group is well-positioned to leverage multiple retail channels and sustain growth momentum into 2026.
Questions in the middle?
- What sales uplift can OMG Group realistically expect from Metro Petroleum stores?
- Will OMG Group pursue further expansion into other regional or national petrol chains?
- How will the company balance growth across convenience channels and major supermarkets?
