Ovanti’s US BNPL Push Faces Execution Test with The Ticketing Co. Partnership
Ovanti Limited’s US subsidiary has secured a key partnership with The Ticketing Co., integrating its Flote buy now, pay later solution into a major US ticketing platform to boost accessibility and sales.
- The Ticketing Co. to integrate Flote BNPL into checkout
- Partnership aims to increase conversion rates and reduce cart abandonment
- The Ticketing Co. serves over 1,650 US event organizers with $55M+ ticket sales
- Integration testing scheduled for early 2026, aligned with Flote platform launch
- Joint marketing plan includes featuring The Ticketing Co. as a preferred partner
A Strategic US Expansion for Ovanti
Ovanti Limited (ASX – OVT), an established fintech player, is making a significant push into the US market with its buy now, pay later (BNPL) platform, Flote. The recent agreement with The Ticketing Co., a prominent New York-based ticketing platform, marks a pivotal step in Ovanti’s US growth strategy. This partnership will see Flote integrated directly into The Ticketing Co.’s checkout process, offering ticket buyers a flexible payment option that spreads costs over time.
Enhancing Accessibility and Consumer Experience
The Ticketing Co. supports over 1,650 event organizers across the United States and has facilitated more than $55 million in ticket sales. By embedding Flote’s BNPL solution, the platform aims to improve accessibility for debit and cash-reliant consumers who traditionally face barriers to flexible payment methods. This integration is expected to boost conversion rates, increase average transaction values, and reduce cart abandonment, all critical metrics for e-commerce success.
Mutual Benefits and Market Positioning
Both companies share a commitment to providing accessible and affordable experiences for mainstream audiences. The Ticketing Co. will be featured as a preferred partner within the Flote app, enhancing its visibility to a broader consumer base. Additionally, the partnership extends to The Ticketing Co.’s resale marketplace, potentially unlocking new transaction volumes by lowering upfront cost barriers for consumers.
Looking Ahead – Integration and Launch
Integration testing is slated for late January and February 2026, with a live rollout aligned to the Flote platform launch. Ovanti’s US BNPL CEO, Peter Maher, highlighted the shared focus on accessibility and cost control, emphasizing the responsible nature of Flote’s payment option. This collaboration positions Ovanti to capitalize on discretionary entertainment spending, a sector well-suited to BNPL solutions targeting debit and cash households.
Broader Implications for Ovanti’s US Strategy
Ovanti’s expertise in fintech and digital commerce, combined with its established presence in Southeast Asia, provides a strong foundation for its US expansion. The Ticketing Co. partnership not only validates Flote’s market fit but also sets the stage for further merchant acquisitions and consumer adoption in a competitive BNPL landscape.
Bottom Line?
Ovanti’s Flote BNPL integration with The Ticketing Co. could redefine ticket purchasing for US consumers, but execution and adoption will be key to unlocking its full potential.
Questions in the middle?
- How will consumer adoption of Flote impact The Ticketing Co.’s overall sales growth?
- What are the financial terms and revenue-sharing arrangements of the partnership?
- Will Ovanti pursue additional anchor merchants to scale Flote’s US presence rapidly?
