How BetMakers’ RaceOdds+ Will Drive Stake.com’s Global Racing Ambitions
BetMakers Technology Group has secured a multi-year deal with Stake.com to provide its comprehensive RaceOdds+ wagering platform, supporting Stake’s ambitious global horse racing growth plans.
- Three-year agreement with Stake.com including two-year extension option
- Delivery of RaceOdds+ solution featuring pricing, trading, and global tote access
- Access to BetMakers’ Racelab suite and BetStream racing vision player
- Contract awarded after global tender and due diligence
- Go-live expected in second half of FY26 with mixed fixed and variable revenue
Strategic Partnership Announcement
BetMakers Technology Group Limited (ASX – BET) has announced a significant multi-year agreement with Stake.com, a leading global wagering platform, to supply its flagship RaceOdds+ horse racing solution. This partnership marks a major step in Stake’s global expansion into horse racing markets, leveraging BetMakers’ advanced technology and extensive content offerings.
The contract spans three years, with an option to extend for an additional two years, reflecting confidence on both sides in the long-term potential of this collaboration. The deal was secured following a rigorous global tender and due diligence process, underscoring BetMakers’ competitive positioning in the wagering technology space.
Comprehensive Technology Suite
Under the agreement, Stake.com will gain access to BetMakers’ full pricing and trading capabilities, global racing content including rightsholder data management, and the BetStream racing vision player. Additionally, the partnership includes the Racelab suite of products; Insights, Live, Stories, and Informatics; designed to enrich the wagering experience with data-driven insights and engaging content.
A standout feature is BetMakers’ proprietary Global Tote Hub, which will enable Stake’s customers to access tote pools from premier racecourses worldwide. This capability allows for a diverse wagering menu across multiple bet types, enhancing the appeal and sustainability of horse racing betting on Stake’s platform.
Market Implications and Outlook
Stake.com, known for its rapid growth and innovation; particularly in crypto wagering; will leverage BetMakers’ technology to solidify its position in regulated local-currency markets such as Italy, Denmark, and Latin America. The integration is expected to go live in the second half of FY26, with BetMakers set to earn a combination of fixed and variable revenue from the partnership.
BetMakers CEO Jake Henson highlighted the strategic importance of the deal, emphasizing the validation of RaceOdds+ and the broader global racing strategy. Stake’s Director Jarrod Febbraio echoed this enthusiasm, noting the partnership’s potential to deliver a superior racing experience and support the sustainability of the sport.
Overall, this agreement not only strengthens BetMakers’ footprint in the global wagering technology market but also signals a growing trend of collaboration between technology providers and innovative operators aiming to capture expanding international audiences.
Bottom Line?
BetMakers’ RaceOdds+ deal with Stake.com sets the stage for accelerated global growth and deeper market penetration in FY26 and beyond.
Questions in the middle?
- What specific financial impact will this multi-year agreement have on BetMakers’ revenue?
- How will Stake.com integrate BetMakers’ technology with its existing crypto wagering platform?
- Could this partnership trigger competitive responses from other wagering technology providers?