Can OMG Group Sustain Growth After Record Half-Year Sales?
OMG Group has achieved over $3 million in sales for the first half of FY2026, marking its strongest half-year performance since new management took charge. The company is poised for further growth with upcoming marketing campaigns and retail partnerships.
- Half-year sales exceed $3 million as of mid-December 2025
- Highest half-year revenue since management change in June 2023
- Growth driven by multi-brand strategy across ecommerce and physical stores
- Key retail partnerships with Woolworths and 7-11 underpin sales momentum
- Upcoming Summer of Cricket campaign and Boxing Day promotions expected to boost sales
Strong Half-Year Sales Momentum
OMG Group Limited (ASX – OMG) has reported a significant milestone with half-year sales surpassing $3 million as of mid-December 2025. This achievement marks the highest half-year revenue since the company’s new management team took over in June 2023, signaling robust growth across its multi-brand portfolio.
The company’s diversified approach, combining ecommerce channels with physical retail distribution, has been central to this success. Notably, the online sales channel now contributes over $2 million on a moving annual total basis, reflecting strong consumer demand for OMG Group’s health and wellness food products.
Retail Partnerships Fuel Growth
Key to OMG Group’s sales momentum are its product ranging agreements with major Australian retailers, including Woolworths and 7-11 convenience stores. Recent inventory restocking and ongoing collaborations with these partners have provided a steady flow of sales, particularly in physical store networks.
These partnerships complement the company’s ecommerce efforts, which saw a near-record online sales month in November, boosted by effective marketing during the Black Friday sales period.
Looking Ahead – Marketing and Seasonal Catalysts
Looking forward, OMG Group is gearing up for further sales growth through its Summer of Cricket marketing campaign, which leverages the high-profile Ashes Series cricket matches scheduled before year-end. This campaign, combined with the traditional Boxing Day sales promotions, is expected to drive additional consumer engagement and revenue.
CEO Alex Aleksic highlighted the company’s confidence in its strategy, emphasizing the expanding sales profile and the ambition to become a leading player in Australia’s Better-For-You market segment.
As the company closes out the first half of FY2026, the combination of strategic retail partnerships, strong ecommerce performance, and targeted marketing initiatives positions OMG Group well for continued growth into 2026.
Bottom Line?
With momentum building, OMG Group’s upcoming campaigns and retail deals will be critical to sustaining its growth trajectory.
Questions in the middle?
- Will OMG Group maintain or exceed its $3 million half-year sales by period-end?
- How effective will the Summer of Cricket campaign be in driving incremental sales?
- What impact will ongoing retail partnerships have on long-term revenue growth?
