RocketBoots Lands $9.1M Global AI Contract with Retail Giant
RocketBoots Limited has secured a landmark five-year contract with a major multinational retailer, boosting its annual recurring revenue by over tenfold and marking a pivotal step in its global expansion.
- A$9.1 million annual recurring revenue contract over five years
- Deployment initially covers 40% of the retailer’s global stores
- Contract includes automatic one-year extensions and global reach
- More than 10x increase in RocketBoots’ current ARR
- Pipeline opportunity exceeds 10 times the contract value
A Transformational Deal for RocketBoots
RocketBoots Limited (ASX – ROC), an Australian AI software company specialising in retail loss prevention, announced a breakthrough contract with a tier-one multinational retailer. The five-year agreement, valued at approximately A$9.1 million in annual recurring revenue (ARR), represents a more than tenfold increase over RocketBoots’ current ARR, underscoring the company’s rapid growth trajectory.
This contract is set to deploy RocketBoots’ proprietary AI-driven loss prevention platform across roughly 40% of the retailer’s global store network, with initial installations planned for the first quarter of 2026. The deployment will be fully cloud-based, enabling remote implementation without the need for on-site visits, a testament to RocketBoots’ scalable delivery model.
Strategic Validation and Market Positioning
Winning this contract followed a competitive tender process where RocketBoots’ solution was chosen for its superior computer vision capabilities, customization options, and the confidence inspired by a successful trial. This deal not only validates RocketBoots’ technology but also solidifies its position as a global enterprise supplier capable of supporting complex, multi-region AI projects at scale.
CEO Joel Rappolt highlighted the significance of this milestone, emphasizing the company’s readiness to serve sophisticated retail environments worldwide. He credited the company’s team and investor support for enabling this achievement and expressed optimism about converting the extensive sales pipeline into further contracts.
Pipeline and Growth Outlook
RocketBoots’ current contract represents less than 10% of its former total pipeline, which includes approximately 17,000 advanced-stage sites and 32,000 early-stage sites. The company’s pipeline continues to expand, driven by growing global demand for AI-powered retail loss prevention and labour optimisation solutions.
The contract also includes pricing terms that allow for future expansion to the retailer’s remaining stores, though without commitment, offering significant upside potential. This positions RocketBoots well to leverage economies of scale and accelerate its international growth ambitions.
Looking Ahead
With initial production deployments expected to commence in late Q1 2026, RocketBoots is focused on disciplined execution and advancing opportunities within its pipeline. The company’s ability to deliver remotely and at scale will be critical as it navigates the complexities of global retail environments.
While the identity of the retailer remains confidential, the scale and nature of this contract signal a major vote of confidence in RocketBoots’ AI technology and business model, setting the stage for what could be a defining chapter in the company’s evolution.
Bottom Line?
RocketBoots’ landmark contract sets a high bar for growth, but execution and pipeline conversion will be key to sustaining momentum.
Questions in the middle?
- Which multinational retailer is behind this transformative contract?
- How will RocketBoots manage the risks associated with large-scale global deployment?
- What are the prospects and timelines for converting the remaining pipeline into contracts?