Lotterywest’s Platform Overhaul: What Jumbo’s Partnership with Brightstar Means for Investors

A New Chapter for Lotterywest’s Digital Evolution

In a strategic move that underscores the growing importance of digital innovation in the lottery sector, Jumbo Interactive Limited (ASX, JIN) has announced a subcontracting partnership with Brightstar Lottery PLC (NYSE, BRSL) to support Lotterywest’s upcoming platform overhaul. Brightstar has secured the primary contract to develop and implement a new gaming and digital solution for Lotterywest, the Western Australian state lottery operator, and Jumbo will play a crucial role in delivering the digital components.

This collaboration positions Jumbo as a key technology provider, responsible for integrating its proprietary Jumbo Lottery Platform (JLP) capabilities into the new system. Specifically, Jumbo will supply the website and mobile applications, along with elements of its Player Account Management (PAM) module, which centralizes player registration, identity verification, wallet management, and responsible play features across retail and digital channels.

Phased Implementation and Strategic Continuity

The transition from Lotterywest’s current platform to the Brightstar-led solution is planned in phases, with a targeted go-live date in the third quarter of 2027. While the timeline for the digital component’s rollout remains to be finalized, Jumbo’s existing SaaS agreement with Lotterywest, through which it operates the “Lotterywest by OzLotteries” digital channel, will continue unaffected during this period.

This phased approach reflects the complexity and scale of modern lottery platforms, which must seamlessly integrate retail and digital experiences while maintaining regulatory compliance and security. Jumbo’s involvement ensures continuity of digital services and leverages its experience in delivering engaging, secure lottery experiences to millions of customers across Australia, the UK, and North America.

Market Implications and Future Outlook

The partnership with Brightstar, a global leader in lottery technology with a workforce of approximately 6,000 employees, signals Jumbo’s ambition to deepen its footprint in the B2B lottery technology market. Brightstar’s contract win and Jumbo’s subcontracting role highlight a trend toward collaborative ecosystems where specialized providers contribute distinct technological strengths.

However, the final terms of the subcontract arrangement remain under negotiation and subject to board approval, introducing some uncertainty around the commercial details and timing. Investors will be watching closely for updates on contract execution and subsequent progress milestones.

For Lotterywest, this upgrade promises a more robust and integrated platform capable of supporting its $1.3 billion annual sales and expanding digital footprint, which currently accounts for 28% of total sales. The enhanced system aims to deliver improved player experiences and operational efficiencies, ultimately benefiting the Western Australian community through sustained prize distributions and grants.