Swift TV to Deploy 4,300 Screens by March 2026, Ending Mineral Resources Contract
Swift TV Ltd has ceased its decade-long monthly subscription services with Mineral Resources, pivoting to a hardware-enabled SaaS model with its flagship Swift TV product. The company is set to deploy over 4,300 screens across 11 sites by March 2026, marking a significant strategic shift.
- Cessation of monthly subscription services with Mineral Resources
- Transition from reseller-based services to hardware-enabled SaaS model
- Swift TV product deployment across 11 sites and ~4,300 screens by March 2026
- Subscriptions to commence progressively from January 2026
- Swift TV is the fastest-selling product in company history with strong early traction
Strategic Shift Away from Legacy Subscription Model
Swift TV Ltd has announced the winding down of its monthly subscription services with Mineral Resources, a partnership that has spanned a decade. This move follows the transition of their services contract to a month-to-month basis in October 2025, signaling a clear end to the reseller-based model that involved reselling Foxtel content and Swift Access subscriptions.
Focus on Hardware-Enabled SaaS with Swift TV
The company is now concentrating efforts on its flagship product, Swift TV, a market-first, all-in-one connected TV solution designed for enterprise environments such as Mining, Oil & Gas, and Aged Care. This product integrates entertainment, communication, and engagement features, supporting scalable deployment and business optimization through software-as-a-service (SaaS).
Ambitious Deployment and Market Reception
Swift TV is set for installation across 11 sites with approximately 4,300 screens, targeting completion by the end of March 2026. Subscriptions for the new service will begin progressively as installations roll out, starting in January 2026. Notably, Swift TV has outpaced the sales velocity of the company’s first-generation product launched in 2020, underscoring strong early market demand and validating the strategic pivot.
Leadership Perspective and Future Outlook
CEO Brian Mangano expressed gratitude towards Mineral Resources for their long-standing partnership and emphasized Swift’s commitment to expanding its footprint in Australia and internationally. The company’s transition reflects a broader industry trend towards SaaS models that offer scalable, integrated solutions over traditional subscription reselling.
Implications for Investors and Market Participants
While the financial impact of ending the reseller contract has not been quantified, the accelerated rollout and strong pre-shipment sales of Swift TV suggest promising revenue potential. Investors will be watching closely as the company progresses with installations and subscription commencements, which will be critical indicators of the success of this strategic transformation.
Bottom Line?
Swift TV’s bold pivot to a SaaS-driven model sets the stage for growth, but execution on deployment and subscription uptake will be key to sustaining momentum.
Questions in the middle?
- How will the cessation of Mineral Resources subscriptions impact Swift TV’s near-term revenue?
- What are the margins and recurring revenue potential of the new hardware-enabled SaaS model?
- Can Swift TV replicate its early sales success across new international markets?
