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FlexiRoam’s Role in Mission-Critical Welfare Connectivity: Risks and Rewards

Technology By Sophie Babbage 3 min read

FlexiRoam has secured a key partnership to provide AI-enhanced connectivity for Malaysia’s national welfare initiative, supporting over 8 million recipients and marking a strategic step into mission-critical government infrastructure.

  • Commercial agreement with DIV Services, subsidiary of DIALOG Group
  • Supports MyKasih cashless welfare platform for 8.1 million recipients
  • Minimum annual revenue commitment of AUD 60,000 with growth potential
  • Deployment managed via FlexiRoam’s AI-assisted connectivity platform
  • Positions FlexiRoam as an AI-enabled infrastructure partner in IoT

Strategic Partnership with a Malaysian Giant

FlexiRoam Limited (ASX – FRX) has announced a significant commercial agreement with DIV Services Sdn Bhd, a subsidiary of the Malaysian conglomerate DIALOG Group Berhad. This partnership places FlexiRoam at the heart of Malaysia’s digital welfare infrastructure, providing the connectivity backbone for MyKasih, a cashless payment platform that supports government welfare programs.

With DIALOG Group boasting a market capitalisation of approximately A$3.5 billion, this alliance not only validates FlexiRoam’s technology but also opens doors to large-scale, mission-critical deployments in Southeast Asia.

Supporting Millions Through MyKasih and SARA

The MyKasih platform facilitates targeted welfare distribution, including the Sumbangan Asas Rahmah (SARA) program, which in 2026 is set to assist around 8.1 million Malaysians. FlexiRoam’s role is to provide reliable multi-network data connectivity for the mobile point-of-sale terminals used in this ecosystem, ensuring uninterrupted access to essential goods and services for recipients.

While the initial minimum annual commitment is AUD 60,000, FlexiRoam anticipates revenue growth as more terminals are activated to meet the program’s scale. This recurring revenue stream, though modest in isolation, is strategically significant given the program’s scope and the partnership’s government linkage.

AI-Assisted Connectivity – Beyond Basic Network Services

Central to this deployment is FlexiRoam’s recently launched AI-assisted connectivity platform. This technology enables centralized fleet management, streamlining the provisioning and monitoring of thousands of devices across Malaysia.

Looking ahead, FlexiRoam plans to leverage AI capabilities such as predictive maintenance to pre-empt network failures, automated fraud detection to safeguard welfare funds, zero-touch provisioning to accelerate terminal onboarding, and AI-driven customer support to reduce operational costs. These features mark a strategic evolution from a traditional connectivity provider to an intelligent infrastructure partner.

Strategic Implications and Market Positioning

FlexiRoam’s CEO, Jefrey Ong, highlighted the importance of this contract as both a revenue foundation and a launchpad for the company’s AI strategy in the Internet of Things (IoT) sector. The partnership underscores FlexiRoam’s ability to deliver reliable, secure connectivity in financially sensitive and mission-critical environments.

As governments worldwide increasingly digitize welfare and public services, FlexiRoam’s foothold in Malaysia could serve as a blueprint for expansion into other markets requiring robust, AI-enhanced connectivity solutions.

Bottom Line?

FlexiRoam’s Malaysian welfare deal signals its emergence as a trusted AI-driven connectivity partner for large-scale government programs.

Questions in the middle?

  • How quickly will FlexiRoam scale revenue beyond the minimum commitment as terminal activations increase?
  • What measurable impact will AI features like predictive maintenance and fraud detection have on operational efficiency?
  • Could this partnership pave the way for FlexiRoam to secure similar government contracts in other regions?