How Is SportsHero Driving HeroPlay’s Explosive Subscriber Growth in Indonesia?

Record Cash Receipts Mark a Milestone

SportsHero Limited, a digital gaming and e-Sports company focused on Southeast Asia, has reported its strongest quarterly cash receipts since listing on the ASX in 2017. The company recorded A$539,000 in cash receipts for the second quarter of fiscal 2026, buoyed by a milestone payment of approximately A$527,000 following the successful launch of its iGV.Com platform in the Philippines.

This milestone payment not only underscores the commercial traction of SportsHero’s Philippines operations but also sets the stage for recurring revenue streams expected through to September 2026 under the existing contract with PLDT Home, the country’s largest integrated telco.

HeroPlay Subscriber Growth Surges in Indonesia

In Indonesia, SportsHero’s HeroPlay mobile casual gaming platform is gaining momentum. Since its launch in November 2025, daily subscriber sign-ups have surged from around 280-300 in mid-December to an average of approximately 880 in the most recent week, with a peak single-day sign-up of 1,710 users. This rapid uptake reflects strong consumer interest in mobile gaming within Indonesia’s vast market of 148 million active gamers.

Importantly, about 89% of these subscribers have signed up via SportsHero’s direct payment platform, utilising debit, credit, or e-wallet options, which offer higher margins compared to telco billing. This bodes well for the company’s profitability as it scales.

Strategic Partnerships and Marketing Support

SportsHero’s partnership with Indonesian telco Indosat is poised to amplify growth further. Indosat plans to commence full-scale marketing support targeting its 50.9 million monthly active users through popular apps MyIM3 and Bima+. The integration of direct carrier billing allows users to subscribe to HeroPlay with minimal friction, enhancing conversion potential.

Additionally, the company has expanded its mobile gaming catalogue to over 620 HTML5 titles, sourced from partners Yes2Games and V-Hunt Digital Media, offering a broad and diverse gaming experience without the need for app downloads.

Financial Position and Growth Outlook

At the end of the quarter, SportsHero held A$500,000 in cash and maintained undrawn debt facilities of approximately A$1.1 million. These funds are earmarked to support near-term marketing campaigns, regional expansion, and working capital needs. The company’s net operating cash flow was slightly negative at A$10,000 for the quarter, reflecting investments in platform implementation and marketing.

To bolster its growth strategy, SportsHero appointed Grace Clapham as Growth Strategy Advisor, bringing extensive experience in scaling operations and go-to-market strategies across multiple global markets.

While early subscriber numbers and revenue are promising, the company acknowledges that it is still in the early stages of understanding long-term metrics such as subscriber retention, churn, and lifetime value, which will be critical to sustaining growth.