HUB24’s Funds Under Administration Hit $152.3B, Up 26% Year-on-Year
HUB24 has reported record net inflows of $5.6 billion in Q2 FY26, pushing total funds under administration to $152.3 billion and expanding its market share to 9.3%. The company also unveiled a new lifetime retirement solution and an AI-driven adviser ecosystem.
- Record $5.6 billion platform net inflows in Q2 FY26, up 2% year-on-year
- Total Funds Under Administration reached $152.3 billion, a 26% increase
- Market share grew to 9.3%, ranking HUB24 sixth largest platform by FUA
- Launch of Innovative Lifetime Retirement Solution (IRIS) with TAL planned for 2HFY26
- Introduction of myhub AI-powered adviser ecosystem set for pilot in 1HFY27
Strong Growth Momentum
HUB24 Limited has delivered a standout performance in the second quarter of fiscal year 2026, reporting record platform net inflows of $5.6 billion. This marks a 2% increase compared to the same period last year and a remarkable 42% rise when excluding large migrations from the prior year. These inflows have propelled total Funds Under Administration (FUA) to $152.3 billion, reflecting a robust 26% year-on-year growth.
The platform’s growth is underpinned by expanding adviser engagement, with the number of advisers using HUB24 rising 8% to 5,277. This momentum has translated into tangible market share gains, with HUB24 now commanding 9.3% of the platform market as of September 2025, up from 7.9% a year earlier. The company ranks as the sixth largest platform by FUA, consolidating its position as a leading player in Australia’s wealth management landscape.
Innovative Product Developments
In parallel, HUB24 is advancing its technology offerings with the upcoming launch of myhub, an AI-powered adviser ecosystem. Co-designed with financial professionals, myhub integrates HUB24’s platform capabilities with third-party solutions, including Finura’s Advice Designer. This ecosystem promises to address productivity challenges in advice practices by streamlining workflows and enhancing client engagement. A pilot program is slated for the first half of FY27.
Platform Enhancements and Strategic Moves
HUB24 continues to invest in platform enhancements that improve adviser efficiency and client experience. Recent upgrades include digitised in-specie transfer capabilities, allowing seamless asset transfers to the HUB24 platform, and more flexible pension payment options for retirees. The Engage reporting solution has also been enhanced to offer advisers greater customisation and deeper insights for clients.
Strategically, HUB24 is progressing plans to bring the trustee role of the HUB24 Super Fund in-house, subject to regulatory approvals. This move would consolidate control within the HUB24 Group and potentially streamline governance and operational efficiencies.
Overall, HUB24’s Q2 results and strategic initiatives underscore its commitment to innovation and market leadership in the competitive wealth management platform sector.
Bottom Line?
HUB24’s record inflows and innovative launches set the stage for intensified competition and growth in Australia’s wealth platform market.
Questions in the middle?
- How will the Innovative Lifetime Retirement Solution impact HUB24’s competitive positioning?
- What regulatory hurdles might affect the trustee transition for the HUB24 Super Fund?
- How quickly will advisers adopt the myhub ecosystem and what will be its market impact?
