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Why Mayfield’s Board Urges Shareholders to Reject Embark’s Takeover Bid

Education By Victor Sage 3 min read

Mayfield Childcare Limited’s board has issued a Target’s Statement recommending shareholders reject Embark Early Education’s unsolicited takeover offer, citing undervaluation and significant risks. The offer, which includes a scrip or cash option, is seen as opportunistically timed amid Mayfield’s operational turnaround.

  • Mayfield Board unanimously recommends rejecting Embark’s takeover offer
  • Offer undervalues Mayfield despite improving operational and financial performance
  • Embark’s funding strategy and integration plans raise significant uncertainties
  • Major Mayfield shareholders oppose the offer, holding 21.94% combined
  • Offer includes scrip or cash consideration with conditional 90% acceptance threshold

Context of the Takeover Offer

On 7 November 2025, Embark Early Education Limited (ASX – EVO) announced an unsolicited off-market takeover offer for Mayfield Childcare Limited (ASX – MFD). Embark, which had already acquired a 19.9% stake in Mayfield, proposed to acquire the remaining shares by offering either 1 Embark share for every 1.24 Mayfield shares or $0.50 cash per Mayfield share. The offer is conditional on Embark securing over 90% ownership.

In response, Mayfield’s board has issued a comprehensive Target’s Statement urging shareholders to reject the offer. The board’s unanimous recommendation reflects concerns over valuation, timing, and strategic risks associated with the bid.

Valuation and Timing Concerns

Mayfield’s board argues that Embark’s offer fails to adequately reflect the company’s improving operational and financial performance. Recent months have seen steady occupancy growth across Mayfield’s centres, alongside disciplined cost and wage management that have strengthened earnings. This turnaround contrasts with broader sector softness and negative sentiment impacting valuations across the childcare industry.

Despite these improvements, the offer price represents only a modest premium to Mayfield’s share price immediately prior to the bid announcement and is notably below average trading prices over the past two years. The board highlights that the offer does not include a premium for control or anticipated synergies from a combined Mayfield-Embark business, which would significantly increase Embark’s scale and licensed childcare places.

Risks and Uncertainties Highlighted by Mayfield

Mayfield’s directors express concern over Embark’s unclear integration plans, which suggest potential cost reductions but lack detail on maintaining quality standards. Given Mayfield’s portfolio currently holds a higher proportion of centres rated as meeting or exceeding national quality standards compared to Embark, the board warns of increased operational and regulatory risks for shareholders accepting scrip consideration.

Further, the offer’s funding relies partly on a proposed institutional placement by Embark, which faces uncertainty amid challenging market conditions and sector sentiment. Mayfield also notes that key commercial contracts and leases require change of control consents, which have not yet been secured and could jeopardise operations if withheld.

Shareholder Opposition and Board Intentions

Significantly, Mayfield’s two largest shareholders aside from Embark, holding a combined 21.94%, have publicly declared their intention to reject the offer absent a superior proposal. This opposition, combined with the 90% acceptance condition, makes the bid unlikely to succeed in its current form.

Mayfield’s directors themselves intend to reject the offer for their own holdings, reinforcing the board’s position. The statement also details the tax implications for shareholders, including potential capital gains tax liabilities and the uncertain availability of scrip-for-scrip rollover relief.

Next Steps for Shareholders

Mayfield shareholders are advised to take no action if they wish to reject the offer. Those considering acceptance must weigh the offer’s terms against the risks and potential future value of Mayfield as a standalone entity. The board encourages shareholders to seek independent financial and tax advice before deciding.

As the offer period extends to 5 March 2026, market participants will be watching closely for any changes in Embark’s approach, potential improvements to the offer, or emergence of competing bids.

Bottom Line?

With major shareholders opposed and valuation concerns mounting, Mayfield’s takeover saga is far from over.

Questions in the middle?

  • Will Embark secure the necessary funding and consents to complete the takeover?
  • Could a superior proposal emerge to challenge Embark’s bid?
  • How will Mayfield’s operational turnaround impact shareholder sentiment and valuation going forward?