How Did RLG Double Coffee and Food Sales to Over A$2.1 Million in December?
RooLife Group Ltd has reported a remarkable doubling of its coffee and food sales in China, surpassing A$2.1 million in December 2025 and signaling strong momentum in its data-driven e-commerce strategy.
- December 2025 sales exceed A$2.1 million, doubling November figures
- Coffee and food vertical targets double-digit million-dollar annualised run-rate
- Multi-channel distribution spans online, offline, and foodservice sectors
- Data-driven, asset-light model underpins rapid market expansion
- RLG aims to leverage growth in China’s fast-growing coffee market
Strong Sales Momentum in China
RooLife Group Ltd (ASX – RLG) has delivered an impressive trading update, revealing that its coffee and food vertical in China generated over A$2.1 million in sales during December 2025. This figure represents a doubling of sales compared to the previous month, underscoring the rapid traction the company is gaining in one of the world’s most dynamic consumer markets.
Scaling a Data-Driven Strategy
The surge in sales validates RLG’s strategic approach of leveraging data insights to identify high-demand product categories and deploying an asset-light operating model to scale quickly. Since launching its RLG Coffee range in late August 2025, the company has expanded its product offering and distribution channels, moving swiftly from initial market entry to significant monthly revenue within a few months.
Multi-Channel Distribution Fuels Growth
RLG’s coffee and food products are sold through a diversified network that includes flagship storefronts, sub-distributors reaching supermarkets and convenience stores nationwide, and offline café and foodservice customers supported by partner distributors. This multi-channel route-to-market provides a scalable and repeatable platform, enabling the company to capture a broad swathe of China’s mainstream consumer market.
Looking Ahead – Ambitious Growth Targets
With December’s sales performance, RLG is positioning its coffee and food vertical towards achieving a double-digit million-dollar annualised sales run-rate. Managing Director Bryan Carr emphasised the company’s confidence in the category’s potential to contribute meaningfully to both revenue growth and margin expansion as RLG continues to execute its data-driven product strategy across China and other high-growth markets.
Strategic Implications
The strong December results not only highlight RLG’s operational execution but also reinforce the viability of its asset-light, demand-led business model in fast-moving consumer sectors. Investors will be watching closely to see if this rapid growth can be sustained and translated into consistent profitability as the company scales further.
Bottom Line?
RLG’s December sales surge sets a promising stage, but sustaining momentum will be key to unlocking long-term value.
Questions in the middle?
- Can RLG maintain its rapid sales growth beyond the holiday season?
- What are the margin profiles of the coffee and food vertical as volumes increase?
- How will RLG expand its product range and geographic footprint in 2026?
