XRF Scientific is set to open a new office in India, shifting from a distributor model to direct presence to capture growing demand in mining and industrial sectors. This move aims to strengthen sales and customer trust in one of the world’s fastest-growing economies.
- New XRF office opening in India scheduled for February 2026
- Transition from distributor San Global to direct company operations
- Focus on advanced lithium borate fusion sample preparation
- India identified as a key long-term growth market
- Initial team of five employees led by experienced Country Manager Sanjay Mitra
Strategic Expansion into a Growing Market
XRF Scientific Ltd, an Australian leader in analytical instruments, has announced plans to open a new office in India, marking a significant step in its international expansion strategy. The new office, expected to commence operations in February 2026, reflects the company’s recognition of India as a critical market with substantial growth potential driven by its booming mining and industrial sectors.
India currently ranks as the world’s fourth largest economy by nominal GDP, and XRF Scientific’s move aims to tap into this dynamic environment. The company’s products, which include XRF spectrometers and sample preparation consumables, have already established a foothold in the country through its distributor San Global Scientific. However, shifting to a direct operational model signals a deeper commitment to the market and an intent to accelerate growth.
Enhancing Product Adoption and Customer Confidence
One of the key drivers behind this expansion is the evolving demand in India for more sophisticated sample preparation techniques. While many Indian end-users currently rely on the more economical pressed pellet method, there is a clear trend towards adopting lithium borate fusion. This method, although costlier, offers superior analytical accuracy and is widely used in mature markets such as Australia, Europe, and North America.
By establishing a local office, XRF Scientific plans to deploy additional resources to support this transition, improve customer service, and build stronger relationships. The initial team of five employees, led by Country Manager Sanjay Mitra; who has extensive experience in laboratory products and previously led San Global’s distribution efforts; will spearhead these efforts.
Implications for Market Position and Future Growth
This strategic shift from distributor to direct presence is expected to enhance sales momentum and reinforce XRF Scientific’s long-term commitment to the Indian market. It also positions the company to better compete with other global players by offering tailored support and quicker response times to customers’ evolving needs.
Moreover, India represents a large addressable market not only for sample preparation consumables but also for other key products in XRF’s portfolio. The company’s global footprint, which includes facilities in Australia, Europe, Canada, and a network of distributors worldwide, will now be complemented by a direct presence in one of the fastest-growing industrial hubs.
As XRF Scientific embarks on this new chapter, the market will be watching closely to see how effectively the company can leverage its expertise and resources to capture a larger share of India’s expanding analytical instruments market.
Bottom Line?
XRF’s direct entry into India could redefine its growth trajectory, but execution will be key.
Questions in the middle?
- How will the shift from distributor to direct operations impact San Global’s business?
- What are the expected financial implications and investment costs for the new office?
- How quickly will Indian customers adopt the more expensive lithium borate fusion method?