Adslot’s Growth Hinges on Sales Pipeline Amid Cost-Cutting Gains

Steady Progress in Digital Advertising Platforms

Adslot Ltd (ASX, ADS) has delivered a solid performance in the December 2025 quarter (Q2 FY26), maintaining stable trading conditions while advancing key growth initiatives across its digital advertising platforms. The company’s flagship StoreFront platform, which enables media companies to sell advertising space directly to advertisers via branded online stores, continues to gain traction with major partners including Rakuten Viber, Vox Media, and Hearst UK.

Viber, a global messaging platform, is actively expanding its advertising sales to small and medium-sized enterprises across 36 countries, leveraging email and promotional marketing to boost revenue. Vox Media is in the final stages of agreeing on platform integration, while Hearst UK has undertaken extensive direct marketing efforts to encourage advertisers to migrate to its StoreFront inventory purchases. The sales pipeline for StoreFront remains robust, with decisions expected soon from major publishers in the US, UK, Australia, and Europe.

Expanding Reach Through Strategic Partnerships

Adslot’s new partnership with Singapore and India-based Infomo Global Pte Ltd marks a significant development. The Mutual Reseller Agreement integrates Adslot’s media platform with Infomo’s AI-driven Beki platform, offering advertisers streamlined access to major media trading platforms such as Google’s DV360, Google Ads, and Meta’s social channels. This integrated solution is already advancing to contract stages with agencies and publishers in India, Australia, and New Zealand, signaling promising growth opportunities in these markets.

Meanwhile, the original Adslot Marketplace platform continues to perform steadily, with its largest customer Mobkoi reporting a 7% increase in gross advertising spend year-on-year for the first half of FY26. The recent acquisition of Goldvertise by High View in Europe is expected to enhance the deployment of high-value non-programmatic ad inventory on Adslot’s platform in the coming quarter, particularly targeting large YouTube audiences.

Financial Health and Operational Efficiencies

Financially, Adslot reported cash receipts from customers of $3.40 million for the quarter, consistent with the previous quarter, and a positive net operating cash flow of $0.32 million. The company ended the quarter with $1.97 million in cash reserves. Cost management remains a highlight, with salary expenses down 39% year-on-year and total cash outflows reduced by 23% quarter-on-quarter, reflecting ongoing efforts to improve operational efficiency.

The Webfirm digital marketing unit also showed encouraging momentum, increasing revenue by 9% compared to the prior quarter and maintaining a strong sales pipeline. Additionally, the Symphony SaaS platform, serving large media buying agencies including Group M, reported stable revenues and remains cash flow positive, with advanced discussions underway for expansion into South Africa.

Adslot also settled its $0.2 million R&D funding loan during the quarter and anticipates receiving a $0.45 million R&D claim refund in the next quarter, which should further support its cash position.

Looking Ahead

With a diversified portfolio spanning automated ad sales platforms, SaaS workflow solutions, and digital marketing services, Adslot is positioning itself for growth across multiple global markets. The company’s ability to build and convert its sales pipeline, particularly through strategic partnerships and platform integrations, will be critical to sustaining momentum in the competitive digital advertising landscape.