Mayfield Childcare Limited unveils Mayfield 360, an allied health services division aimed at integrating therapy supports within its childcare network, targeting a sizable and growing segment of the National Disability Insurance Scheme market.
- Launch of Mayfield 360 Allied Health Services vertical
- Integration of occupational therapy, speech pathology, and developmental services
- Targets $4–5 billion annual allied health market linked to NDIS
- Supports revenue diversification and improved child outcomes
- Positive early enrolment and operational progress reported
Mayfield Expands Into Allied Health
Mayfield Childcare Limited has announced the launch of Mayfield 360, a new allied health services vertical designed to complement its existing Early Childhood Education and Care (ECEC) network. This strategic move aims to integrate occupational therapy, speech pathology, and developmental services directly within Mayfield’s childcare centres, placing children’s holistic development at the forefront.
The initiative reflects Mayfield’s commitment to evidence-based practice and improving child outcomes by embedding allied health supports into its service delivery model. By doing so, the company seeks to enhance the capabilities of its centres and provide families with more comprehensive support.
Tapping Into a Growing Market
The timing of Mayfield 360 aligns with significant growth in the allied health sector, particularly within the framework of the National Disability Insurance Scheme (NDIS). Allied Health Professions Australia estimates that therapy and allied health supports account for roughly 10% of the total NDIS expenditure, translating to an addressable market of approximately A$4–5 billion annually.
Demographic trends, increasing demand for early intervention, and sustained government funding underpin this opportunity. Mayfield’s move positions it to leverage its existing infrastructure and relationships to capture a share of this expanding market, diversifying its revenue streams beyond traditional childcare services.
Operational Momentum and Strategic Outlook
CEO Daniel Stone highlighted ongoing improvements in Mayfield’s childcare operations, noting stability, rising occupancy, and better underlying earnings before interest, tax, depreciation, and amortisation (EBITDA). The launch of Mayfield 360 is seen as a pivotal step in strengthening the company’s operating model and supporting sustainable long-term growth.
Early engagement with families and centre teams has been encouraging, with initial enrolments already secured and strong demand identified. Mayfield plans to provide further operational and financial details in its upcoming Q4 FY25 Results webcast, signalling transparency and investor engagement.
Overall, Mayfield 360 represents a thoughtful expansion that leverages the company’s core strengths while addressing a significant unmet need in allied health services for children and families.
Bottom Line?
Mayfield’s allied health expansion could redefine its growth trajectory; investors will watch closely as the new vertical scales.
Questions in the middle?
- How will Mayfield 360 impact the company’s overall financial performance in FY26?
- What are the competitive dynamics in the allied health services market within childcare settings?
- How quickly can Mayfield scale Mayfield 360 across its 45 centres and beyond?