One Click Group Hits $6M Revenue, Cuts User Acquisition Costs by 38%
One Click Group Limited has reported a robust 28% increase in revenue for 2025 alongside a significant expansion in its user base and the rollout of an upgraded cash advance product. The fintech’s strategic focus on growth and innovation sets the stage for a promising 2026.
- Revenue surpasses $6 million, up 28% year-on-year
- User base grows to over 230,000 with continued momentum into 2026
- User acquisition costs reduced by 38%, marketing spend down 18%
- Release of version 2 of Little Money cash advance product amid high demand
- Operating cash flow negative $903k due to growth investments, with $1.555 million cash reserves
Strong Revenue and User Growth
One Click Group Limited (ASX, 1CG) has closed out 2025 on a high note, reporting revenue exceeding $6 million, marking a 28% increase compared to the prior year. This growth was underpinned by a surge in registered users on its One Click Life platform, which ended the year with over 230,000 users and continued to expand into January 2026.
Management highlighted the effectiveness of their marketing strategy, which not only boosted user numbers by 32% but also lowered user acquisition costs by 38%. This was achieved despite an 18% reduction in overall marketing expenditure, reflecting a more efficient approach to customer acquisition.
Product Innovation Drives Demand
The company’s product development efforts were front and centre during the quarter, with the release of version 2 of its Little Money cash advance product. This upgrade enhances customer experience by integrating open banking connections for better transaction visibility and improved credit assessments. The product allows users to access a $500 cash advance with a fixed establishment fee, creating a new revenue stream for the company.
Demand for Little Money remains strong, and the company is conducting commercial trials ahead of a full launch. Additionally, One Click Group is preparing to introduce the One Click Super product, which management describes as promising and is working closely with partners to expedite its release.
Financial Position and Outlook
Despite the positive top-line momentum, the company reported a negative operating cash flow of $903,000 for the quarter, largely due to investments in growth and product development. However, cash reserves stood at $1.555 million at quarter-end, providing an estimated 1.72 quarters of funding. Management anticipates a reduction in expenses as the tax season winds down and expects revenue growth to continue, setting the stage for improved profitability in 2026.
CEO Mark Waller expressed optimism about the year ahead, noting the accelerated user acquisition and record demand for the company’s offerings. The focus remains on scaling the Little Money product, increasing user numbers ahead of the tax season, and launching One Click Super.
Positioning in the Fintech Landscape
One Click Group is carving out a niche in Australia’s digital financial services sector by offering a mobile-first platform that integrates tax services, lending, and life admin products. Its strategy to bundle financial and life administration tools aims to create a comprehensive, low-cost solution for consumers seeking greater control over their financial lives.
As the company expands its product suite and user base, market watchers will be keen to see how these innovations translate into sustained profitability and competitive advantage in a crowded fintech market.
Bottom Line?
With strong user growth and innovative products fueling momentum, One Click Group’s next moves will be critical to sustaining its upward trajectory.
Questions in the middle?
- How will the full launch of Little Money impact revenue and profitability in 2026?
- What is the expected timeline and market reception for the One Click Super product?
- Can the company maintain reduced user acquisition costs while scaling rapidly?
