How RMA Global’s Renowned Rebrand is Winning Big US Brokerage Deals

• RateMyAgent rebranded globally as Renowned, integrating Curated Social
• US subscription revenue up 38% year-on-year, driven by large brokerage deals
• Focus on top 1,000 US brokerages representing over 700,000 agents
• ANZ markets show steady 5% revenue growth with new multi-year franchise partnerships
• Net operating cash outflow of $668k over six months, cash on hand $3.1 million

Rebranding and Integration, A New Chapter

In a bold move to unify its offerings and strengthen market presence, RMA Global Limited has rebranded its flagship platform RateMyAgent to Renowned. This change, announced in mid-November, merges RateMyAgent with the recently acquired Curated Social, creating a comprehensive suite designed to amplify real estate agents’ visibility and credibility through Local Expert Marketing.

Renowned aims to empower agents by automatically showcasing verified reviews alongside hyper-local market insights, helping them build trust and win more listings. While the RateMyAgent name remains for consumer-facing review functions, the Renowned brand now spearheads the integrated marketing solutions for agents and brokerages.

US Expansion Gains Momentum

RMA Global’s strategic pivot in the US market is showing promising early results. The company is targeting the top 1,000 brokerages in the US, collectively representing over 700,000 agents. This quarter saw the signing of the two largest brokerage deals in RMA’s history, contributing to a 38% year-on-year increase in US subscription revenue to $1.75 million.

Crucially, much of this new revenue comes from multi-year subscription agreements, signaling long-term commitment from these brokerages. The integrated offering, including the Social Studio powered by Curated Social, helps agents maintain an active digital presence with AI-supported real estate content, strengthening their personal brands in a competitive market.

Steady Growth in Australia and New Zealand

Meanwhile, the ANZ business continues to deliver consistent growth, with total revenue rising 5.33% year-on-year to $3.84 million. New multi-year national franchise network partnerships in both Australia and New Zealand underpin this steady performance. Subscription revenue grew by 6%, reflecting ongoing demand for RMA’s reputation and branding solutions.

RMA is also trialing lead generation campaigns aimed at delivering direct seller leads to agents, with a full rollout planned for the next quarter. These initiatives, combined with the Renowned platform’s capabilities, position the ANZ business as a trusted local market expert.

Financial Position and Outlook

Despite the positive revenue trends, RMA Global reported a net operating cash outflow of $668,000 over the six months to December 2025. This includes costs related to the rebranding, recruitment, termination, and ongoing investment in the US expansion. Cash on hand stood at $3.1 million at the end of December, providing a runway of approximately five quarters at current cash burn rates.

Chairman David Williams expressed optimism about the US strategy, hinting at an imminent announcement of a large US brokerage deal that could surpass the size of the Australian market. CEO Jim Crisera highlighted the strong pipeline and customer demand, underscoring the company’s confidence in sustainable long-term growth.

As RMA Global navigates this transformative phase, the integration of its platforms and focus on enterprise brokerage deals in the US will be critical to maintaining momentum and delivering shareholder value.

Bottom Line?

RMA Global’s rebranding and US focus are bearing fruit, but sustaining growth while managing cash flow will be the next test.

Questions in the middle?

• Will RMA secure the anticipated large US brokerage deal soon, and what impact will it have?
• How effectively can Renowned’s integrated platform convert multi-year brokerage deals into sustained revenue growth?
• What are the risks if US market conditions or agent adoption rates slow down?