Xamble Group Limited is set to acquire a majority stake in YouthsToday, significantly broadening its influencer marketing platform across Southeast Asia and boosting its creator base and agency partnerships.
- Acquisition of 55.6% stake in YouthsToday for A$330,000
- Influencer base to increase nearly threefold from 6,931 to 19,233
- Geographic footprint expands from 3 to 7 Southeast Asian countries
- Agency relationships grow from 19 to 65, enhancing cross-selling potential
- Funding facilities of A$500,000 secured to support acquisition and growth
Strategic Expansion in Southeast Asia
Xamble Group Limited (ASX – XGL) has announced a significant step in its growth strategy by agreeing to acquire a 55.6% majority stake in YouthsToday Sdn Bhd, a well-established influencer marketing platform based in Malaysia. The deal, valued at A$330,000, is expected to complete by April 2026, subject to customary conditions and approvals.
This acquisition marks a major expansion for Xamble, extending its geographic footprint from three to seven countries across Southeast Asia, including Malaysia, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Myanmar. It also nearly triples Xamble’s influencer community from 6,931 to 19,233, while more than tripling its agency partnerships from 19 to 65. These metrics underscore the deal’s potential to accelerate Xamble’s platform scale and market penetration.
Broadening the Influencer Ecosystem
YouthsToday brings a complementary influencer tier to Xamble’s existing focus. While Xamble has traditionally engaged macro and micro influencers, YouthsToday specialises in nano and seeder influencers, early-stage creators with smaller but highly engaged audiences. This addition enriches Xamble’s creator ecosystem, enabling the combined platform to offer a full spectrum of influencer marketing solutions tailored to diverse budgets and campaign objectives.
The integration promises enhanced campaign scalability and authenticity, with the combined platform supporting cross-border campaigns and deeper advertiser relationships. Xamble’s CEO, Jason Thoe, highlighted that the acquisition not only delivers meaningful financial contributions but also significantly strengthens the company’s ability to serve brands, agencies, and SMEs across Southeast Asia.
Financial and Operational Outlook
Financially, YouthsToday is a positive contributor, having generated A$0.78 million in revenue for calendar year 2025, up from A$0.56 million in 2024, with a compound annual growth rate of 31.9% over five years. The company is EBITDA positive, reporting A$22,900 in EBITDA for 2025. This positions the acquisition as not only strategically valuable but also financially accretive for Xamble.
To support the acquisition and subsequent growth initiatives, Xamble has secured A$500,000 in funding facilities from its majority shareholder Ganesh Kumar Bangah and independent financial services provider Eli Capital Pty Ltd. These facilities carry a 9% annual interest rate and provide flexibility for integration and expansion efforts over the next two years.
Operational continuity is assured with YouthsToday’s CEO and CFO remaining in their roles for three years post-acquisition. Xamble plans a structured integration program focusing on technology alignment, governance, and operational consolidation to optimise the enlarged group’s performance.
Positioning for Future Growth
The acquisition positions Xamble among a select group of regional platforms capable of activating influencer campaigns across all tiers, from grassroots seeders to celebrities, across multiple Southeast Asian markets. This comprehensive offering is expected to enhance creator monetisation, improve campaign execution through better data analytics, and strengthen Xamble’s appeal to agencies seeking scalable, multi-market influencer solutions.
As the influencer marketing landscape in Southeast Asia continues to evolve rapidly, Xamble’s expanded footprint and diversified creator base could provide a competitive edge in capturing growing brand demand for authentic and cost-effective digital marketing strategies.
Bottom Line?
Xamble’s acquisition of YouthsToday sets the stage for a more dominant, diversified influencer platform across Southeast Asia, but successful integration will be key to realising its full potential.
Questions in the middle?
- How will Xamble manage integration risks across technology and operations?
- What are the expected timelines for revenue synergies and profitability improvements?
- How will the expanded influencer tiers affect client acquisition and retention strategies?