Connexion Mobility has secured a key contract to supply its OnTRAC software platform for General Motors Canada’s nationwide rollout of the Enhanced Exposure Program, modernising dealership vehicle management.
- Connexion Mobility signs agreement with GM Canada
- OnTRAC software to support GM Canada’s Enhanced Exposure Program
- EEP modernises dealership rental, courtesy transport, and test drives
- National launch scheduled for February 2026
- Deal strengthens Connexion’s footprint in Canadian automotive market
A Strategic Win for Connexion Mobility
Connexion Mobility Ltd has taken a significant step forward in expanding its influence within the automotive software sector by signing an agreement with General Motors Canada. The deal involves providing Connexion’s proprietary OnTRAC software platform to support GM Canada’s Enhanced Exposure Program (EEP), a modernised and technology-driven evolution of the traditional Exposure Program used by dealerships.
What is the Enhanced Exposure Program?
The EEP is designed to streamline and enhance how GM Canada’s retail network manages rental vehicles, courtesy transportation, and test drive experiences. By leveraging OnTRAC’s connectivity with GM vehicles, the program aims to provide dealership staff with advanced productivity tools available in both English and French, improving operational efficiency and customer engagement across the country.
National Launch and Collaboration
Scheduled for a national launch in February 2026, the program represents a collaborative effort between Connexion and GM Canada. Connexion’s Managing Director, Aaryn Nania, expressed enthusiasm about the partnership, highlighting the smooth cooperation between teams and the anticipated benefits for stakeholders throughout the General Motors ecosystem. This agreement not only reinforces Connexion’s role as a key technology provider but also signals confidence from a major automotive OEM in Connexion’s platform capabilities.
Implications for Connexion and the Market
While the announcement does not disclose financial terms, the contract is material and underscores Connexion’s growing footprint in the North American automotive software market. The OnTRAC platform’s integration into GM Canada’s operations could pave the way for further adoption by other OEMs and dealerships, potentially driving revenue growth and enhancing Connexion’s market position.
For GM Canada, the EEP represents a forward-looking approach to dealership vehicle management, leveraging technology to improve customer experiences and operational workflows. The success of this program could influence how other automotive retailers approach courtesy transportation and test drive logistics in the future.
Bottom Line?
Connexion Mobility’s partnership with GM Canada marks a pivotal moment, setting the stage for broader adoption of connected vehicle software in automotive retail.
Questions in the middle?
- What is the financial scale and revenue impact of the GM Canada contract for Connexion?
- How will GM Canada measure the success of the Enhanced Exposure Program post-launch?
- Could this partnership lead to similar deals with other major automotive OEMs?