oOh!media has reported solid earnings growth and a higher dividend for 2025, maintaining its leadership in the Out of Home advertising market despite a softer second half. Major contract wins, including Transurban motorway assets, underpin its positive outlook for 2026.
- CY25 underlying NPAT up 7% to $63 million
- Final dividend increased 14% to 4.0 cents per share, fully franked
- Maintained 35% market share in ANZ Out of Home advertising
- Secured significant contracts with Transurban in Melbourne and Brisbane
- Q1 2026 media revenue growth of 7% in Australia despite Auckland Transport contract loss
Strong Full-Year Performance Amid Market Challenges
oOh!media Limited has delivered a robust financial performance for the year ended 31 December 2025, reporting total revenue of $691.4 million and an underlying EBITDA of $139.1 million. The company’s adjusted net profit after tax rose 7% year-on-year to $63 million, reflecting resilience despite a softer advertising market in the second half of the year.
Chief Executive Officer James Taylor, who joined the company recently, highlighted the strength of oOh!media’s market position and its unique appeal in the Out of Home (OOH) advertising sector. He noted that the medium’s record 16.4% share of agency media spend in 2025 underscores its growing importance in the advertising mix.
Market Leadership and Contract Wins
Maintaining a commanding 35% share of the ANZ OOH market, oOh!media reinforced its leadership through significant contract wins, notably securing Transurban’s Melbourne and Brisbane motorway assets. These wins are expected to contribute to revenue growth and strengthen the company’s multi-format portfolio, which spans over 30,000 assets reaching 98% of metropolitan Australians weekly.
The company’s revenue streams showed varied performance across formats, billboards and street furniture & rail assets grew by 10% and 11% respectively, driven by digital large format and key infrastructure rollouts. Airports advertising surged 29%, benefiting from ongoing recovery trends, while retail advertising declined 6%, reflecting competitive pressures in Australia despite modest growth in New Zealand.
Navigating Challenges and Looking Ahead
The loss of the Auckland Transport contract in the fourth quarter impacted New Zealand revenues, but oOh!media’s disciplined contract management and diversified asset base helped mitigate the effect. The company’s gearing remains conservative at 0.8 times underlying EBITDA, supporting a fully franked final dividend of 4.0 cents per share, up 14% from the prior year.
Looking into 2026, oOh!media anticipates continued growth, with first-quarter media revenue pacing 7% higher in Australia, offsetting New Zealand’s softer performance post-Auckland Transport. Operating costs are expected to remain flat, while capital expenditure is forecast between $55 million and $65 million, primarily funding new advertising assets subject to development approvals.
With a clear strategic focus and a high-quality asset portfolio, oOh!media appears well positioned to capitalise on the ongoing shift of advertising budgets towards Out of Home media, reinforcing its role as a key player in the evolving media landscape.
Bottom Line?
oOh!media’s solid 2025 results and strategic contract wins set the stage for sustained growth amid evolving advertising dynamics.
Questions in the middle?
- How will the loss of Auckland Transport impact oOh!media’s New Zealand market share long term?
- What are the risks and opportunities tied to the planned capital expenditure contingent on development approvals?
- Can oOh!media maintain its market leadership as competition intensifies in the Australian OOH sector?