Pure Foods Tasmania reports a 71% year-on-year increase in Easter orders for its Tasmanian Pâté range and announces new product ranging with Costco Australia, expected to boost revenue by $300,000.
- 71% increase in Easter orders for Tasmanian Pâté range
- Approximately $150,000 additional revenue from Easter sales
- New product ranging secured with Costco Australia
- Initial Costco program expected to generate $150,000 revenue
- Combined initiatives forecast $300,000 revenue uplift
Strong Seasonal Demand Drives Easter Sales Growth
Pure Foods Tasmania Limited (ASX: PFT) has revealed a significant uplift in orders for its Tasmanian Pâté range ahead of the Easter trading period, with volumes rising 71% compared to the same time last year. This surge translates to an estimated $150,000 increase in revenue from a single major customer, underscoring the growing appeal of the company’s premium Tasmanian food products during key seasonal windows.
The Easter period is traditionally a critical sales opportunity for Pure Foods Tasmania, and this year’s boost reflects the success of recent operational improvements and commercial initiatives aimed at strengthening market presence. While the current figures are based on confirmed orders from one customer, the company anticipates further uplift as additional retail partners finalise their seasonal purchases.
Expanding National Footprint with Costco Australia
In a strategic move to broaden its retail reach, Pure Foods Tasmania has secured new product ranging with Costco Australia. The initial offering will include a 300g Tasmanian Pâté SKU and 1kg bags from the Daly Potato range, with products scheduled to hit Costco shelves from 16 March 2026. The initial eight-week program is expected to generate around $150,000 in revenue.
Costco’s membership-based retail model offers Pure Foods Tasmania access to a high-volume, value-conscious consumer base that may not typically engage with premium Tasmanian specialty products through traditional supermarket channels. This partnership not only diversifies the company’s revenue streams but also provides a scalable platform to test and expand product formats nationally.
Strategic Momentum and Future Prospects
Combined, the Easter sales uplift and the Costco program are projected to deliver a minimum $300,000 increase in revenue, marking a clear step beyond mere business stabilisation towards disciplined growth. Executive Chair Malcolm McAully highlighted that these developments validate the company’s renewed focus on sales execution, customer engagement, and portfolio expansion.
Looking ahead, Pure Foods Tasmania aims to improve factory utilisation and strengthen customer relationships while exploring opportunities to expand its product range and extend shelf presence at Costco, contingent on initial performance. The company’s strategy to increase market penetration and distribution aligns with its broader ambition to grow sustainably and enhance brand exposure across Australia.
Bottom Line?
Pure Foods Tasmania’s recent gains set the stage for broader national growth, but sustained momentum will depend on execution and market response.
Questions in the middle?
- Will Pure Foods Tasmania secure additional retail partners to build on Easter sales momentum?
- How will the initial Costco ranging perform, and what factors will influence range expansion?
- What operational challenges might arise as the company scales production to meet growing demand?