How Is Pureprofile’s AI Platform Powering a 14% Revenue Surge?
Pureprofile Ltd reported a robust 14.2% increase in revenue and a 21.6% rise in net profit for H1 FY26, driven by international expansion and AI-powered platform growth. The company also announced a strategic acquisition to deepen its market research capabilities.
- Revenue up 14.2% to $33.36 million
- Net profit after tax rises 21.6% to $1.94 million
- EBITDA grows 14% maintaining 11% margin
- Platform revenue surges 54% with AI innovations
- Announced acquisition of Bastion Stable Research for $700,000
Strong Financial Performance Amid Strategic Growth
Pureprofile Ltd has delivered a solid half-year performance for the six months ended 31 December 2025, reporting a 14.2% increase in revenue to $33.36 million and a 21.6% rise in net profit after tax to $1.94 million. The company’s earnings before interest, tax, depreciation and amortisation (EBITDA) also grew 14% to $3.81 million, maintaining a consistent margin of 11%. This steady margin underscores the scalability of Pureprofile’s business model despite ongoing investments in growth initiatives.
International Expansion Drives Momentum
Pureprofile’s growth was notably fuelled by its international markets, with revenue from the Rest of World segment, including the UK and US, surging 30% to $16.84 million; surpassing its Australia and New Zealand (ANZ) revenue for the first time. This shift signals Pureprofile’s evolution into a truly global player in the data and insights sector. The ANZ region remained stable with a modest 2% revenue increase, supported by contributions from the FY25 i-Link acquisition.
AI-Driven Platform Expansion
Platform revenue experienced a remarkable 54% jump to $9.37 million, driven by expanded API integrations and automated data delivery solutions. Pureprofile launched several AI-powered products during the period, including Conversational AI for real-time survey insights, AI-driven Message Testing using synthetic respondents, and AI Coding tools to accelerate qualitative data analysis. These innovations position the company at the forefront of technology-enabled market research, enhancing both client engagement and operational efficiency.
Strategic Acquisition and Future Outlook
Post-period, Pureprofile announced the acquisition of Bastion Stable Research Pty Ltd (trading as CRNRSTONE), an Australian qualitative market research firm, for $700,000. This move is expected to complement Pureprofile’s existing capabilities and support its growth strategy. Looking ahead, the company plans to accelerate international revenue growth, expand its AI-driven platform offerings, and pursue further mergers and acquisitions to strengthen its market position. Margin improvement through operational efficiencies and reduced reliance on third-party suppliers also remain key priorities.
Sustained Innovation and Market Recognition
Pureprofile’s commitment to innovation and quality was recognised with the Research Partner of the Year award from The Research Society and a top ranking for survey quality in the Verisoul 2025 Market Research Quality Report. These accolades reinforce the company’s reputation for delivering reliable data insights and maintaining high standards in respondent quality.
Bottom Line?
Pureprofile’s strong half-year results and strategic moves set the stage for accelerated global growth and AI-driven innovation in FY26 and beyond.
Questions in the middle?
- How will the CRNRSTONE acquisition integrate with Pureprofile’s existing platform and services?
- What impact will ongoing AI product development have on Pureprofile’s competitive positioning?
- Can international markets sustain their rapid growth to become the primary revenue driver?
