Brisbane Broncos Boost Revenue 20.5% to $98.3M, Profit Hits $11.3M
Brisbane Broncos Limited has reported a robust 2025 financial year, with profit before tax soaring 35% to $11.34 million, buoyed by premiership wins in both the NRL and NRLW competitions. The club also declared a special dividend, reflecting its strong commercial and community momentum.
- Profit before tax up 35% to $11.34 million
- EBITDA rises to $11.49 million
- Revenue grows 20.5% to $98.31 million driven by premiership success
- Final and special dividends declared totaling 3 cents per share
- Expansion of community programs and brand refresh with new logo
Financial Highlights and Premiership Impact
Brisbane Broncos Limited has delivered a standout financial performance for the year ended 31 December 2025, reporting a profit before tax of $11.34 million, a 35% increase from $8.39 million in 2024. Earnings before interest, tax, depreciation and amortisation (EBITDA) also rose significantly to $11.49 million. This strong result coincides with a historic sporting achievement, as both the NRL and NRLW teams secured premiership titles, driving commercial and consumer growth.
The premiership victories translated into higher average crowds at Suncorp Stadium, increased memberships, ticketing revenue, merchandise sales, and corporate sponsorships. Average home game attendance rose by 3.3% to 41,185, while merchandise revenue more than doubled to $9.73 million, supported by expanded product offerings and marketing investments.
Revenue Growth and Commercial Partnerships
Total revenue climbed 20.5% to $98.31 million, underpinned by a 16.8% increase in sponsorship income. The club’s partner network, including major names such as Kia Australia, The Star Entertainment Group, XXXX, and McDonald's, benefited from enhanced exposure linked to the teams’ on-field success and record television audiences exceeding 31.9 million viewers.
Government and league funding also contributed, with the Australian Rugby League Commission (ARLC) increasing grants in line with contractual agreements and competition expansion initiatives. Notably, the ARLC’s Pacific Rugby League Partnership introduced a Papua New Guinea-based NRL team, with $4 million allocated to each existing club, including the Broncos.
Expenditure and Strategic Investments
Group expenditure rose 18.9% to $86.97 million, reflecting increased operational costs associated with larger crowds, finals series activities, and expanded football programs. Player salaries rose in line with collective bargaining agreements, and investments were made in marketing, brand strategy, technology, and data analytics. The club also launched a refreshed logo, marking only the third brand update in its 38-year history, symbolising a new chapter for the organisation.
Community engagement remained a core focus, with funding and program expansion supporting Indigenous education and mentoring initiatives such as the Beyond the Broncos Girls Academy and Careers Club. Over 3,500 students participated in these programs in 2025, with record year twelve graduation rates among Indigenous students.
Governance, Risk Management, and Outlook
The Board reaffirmed confidence in the club’s strategic direction, emphasising sustained on-field success, commercial growth, and community impact. Robust risk management frameworks address liquidity, strategic, cyber, reputational, compliance, and environmental risks. The Group maintains a strong balance sheet with $36 million in cash and $53.6 million in net assets.
Dividends declared include a final dividend of 2 cents per share and a special dividend of 1 cent per share, both fully franked, rewarding shareholders for the year’s achievements. Executive remuneration and governance disclosures reflect alignment with performance and market standards.
Looking ahead, the Broncos aim to build on their premiership momentum, leveraging their commercial partnerships, community programs, and brand renewal to navigate competitive and economic challenges in 2026.
Bottom Line?
With historic premiership success fueling commercial and community growth, Brisbane Broncos are poised to charge ahead in 2026; but sustaining momentum amid economic headwinds remains the challenge.
Questions in the middle?
- How will the Broncos sustain revenue growth amid rising operational costs and economic uncertainty?
- What impact will the Pacific Rugby League Partnership and PNG NRL team have on the club’s future funding and competition dynamics?
- How will the new brand identity and marketing investments translate into long-term fan engagement and commercial returns?
