Leadership Shakeup at Lottery Corporation Raises Execution Risks
The Lottery Corporation is reshaping its executive team and operating model to sharpen focus on digital expansion and local market growth, effective July 2026.
- Introduction of three customer-facing business units: Lotteries, Digital, and Keno
- New Chief Operating Officers appointed for each business unit
- Expansion of CFO Adam Newman's role to include Legal, Risk, Cyber, and Technology
- Departure of Chief Customer & Marketing Officer and Chief Legal & Risk Officer
- Temporary appointment of Adam Newman as Company Secretary
Strategic Shift Towards Digital and Local Growth
The Lottery Corporation has announced a significant overhaul of its operating model and executive leadership team, aiming to accelerate its evolution as a digital entertainment company. Effective from 1 July 2026, pending regulatory approvals, the company will reorganise into three distinct customer-facing business units: Lotteries, Digital, and Keno. This move is designed to sharpen strategic focus and improve decision-making speed.
New Leadership Roles to Drive Focused Growth
Each business unit will be led by a newly appointed Chief Operating Officer. Callum Mulvihill will oversee the Lotteries unit, focusing on maximising performance across retail and digital wholesale partnerships. Loren Somerville takes charge of the Digital unit, tasked with driving digital lottery sales and enhancing app and web experiences. Antony Moore will lead the Keno unit, uniting venue-based and online operations to grow the game’s appeal and expand product offerings.
Supporting Enterprise Services and Executive Changes
Supporting these units are three enterprise services divisions: Financial & Corporate Services, Strategy, and People & Brand. Adam Newman, the current CFO, will expand his responsibilities to include Legal, Risk, Cyber, and Technology services, reflecting the increasing importance of these areas. Rob Ure and Michelle Williams will fill the roles of Chief Strategy Officer and Chief People and Brand Officer, respectively.
The restructuring also involves the departure of two senior executives: Andrew Shepherd, Chief Customer & Marketing Officer, and Nicholas Allton, Chief Legal & Risk Officer and Company Secretary. Both have been acknowledged for their valuable contributions. Adam Newman will temporarily assume the role of Company Secretary while a permanent replacement is sought.
Implications for The Lottery Corporation’s Future
Managing Director Wayne Pickup emphasised that while the company’s existing strategy has been effective, this new structure is intended to unlock additional value by providing clearer accountability and enabling faster, better decisions. The focus on digital growth and local market expansion aligns with broader industry trends where digital engagement is increasingly critical to sustained success.
Bottom Line?
The Lottery Corporation’s restructuring signals a decisive pivot towards digital innovation and streamlined leadership, setting the stage for its next growth phase.
Questions in the middle?
- How will the new operating model impact The Lottery Corporation’s financial performance in the short term?
- What regulatory approvals are required, and could they delay the planned changes?
- How will the company measure success across the newly formed business units, especially Digital and Keno?
