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How Will OMG’s Dual Matcha Brands Shake Up the $7 Billion Market?
9:32am on Thursday 12th of March, 2026 AEDT
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How Will OMG’s Dual Matcha Brands Shake Up the $7 Billion Market?
9:32am on Thursday 12th of March, 2026 AEDT
Key Points
Entry into global matcha market with dual-brand strategy
Exclusive five-year supply agreement for 350,000kg of premium Japanese matcha
Launch of Ōmura Matcha (premium) and Matcha Mode (mass market) brands
Multi-channel distribution including retail, food service, and direct-to-consumer
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