OMG Group Sales Surge 53% as Ecommerce Doubles and Blue Dinosaur Gets a Refresh
OMG Group has reported a robust 53% increase in net sales for the first two months of FY26, driven by strong growth across retail and ecommerce channels. The company plans a strategic refresh of its Blue Dinosaur product range to maintain momentum.
- Net sales up 53% to $896,723 for Jan-Feb FY26
- Ecommerce sales more than doubled on a moving annual total basis
- Blue Dinosaur product range refresh scheduled next quarter
- Growth supported by expanded retail distribution including Woolworths
- New product launches and marketing initiatives underway
Strong Sales Momentum Continues
OMG Group Limited (ASX:OMG) has delivered a compelling trading update for the third quarter of FY26, reporting a 53% increase in net sales for January and February compared to the same period last year. The company’s net sales reached $896,723, up from $584,946 in the prior corresponding period, underscoring sustained demand across its grocery, petrol & convenience, and ecommerce channels.
This growth builds on a record first half of FY26, where OMG Group posted $3.1 million in sales, a 79% increase year-on-year. March trading is reportedly maintaining this positive trajectory, positioning the company well as it heads into the second half of the financial year.
Ecommerce: A Key Growth Driver
The ecommerce channel continues to be a standout performer for OMG Group. Online sales for January and February hit $325,391, a 51% rise over the previous year. More impressively, the moving annual total (MAT) for ecommerce sales surged to $2.23 million, more than doubling the $1.09 million recorded in the prior year. This rapid expansion reflects growing brand recognition, repeat purchases, and effective digital marketing campaigns, particularly for the Blue Dinosaur product range.
Blue Dinosaur Refresh and Product Pipeline
Looking ahead, OMG Group plans to refresh the packaging of its Blue Dinosaur Protein Bar, Clean Bar, and Protein Ball ranges next quarter. This update aims to sharpen shelf presence and better engage the health-conscious consumer base that the brand targets. The refresh is expected to bolster sales momentum across both retail and online platforms.
Beyond Blue Dinosaur, the company is advancing several other initiatives, including launching dual matcha brands and introducing three new Oat Milk Goodness products, which will soon be available in Woolworths supermarkets. These moves are part of a broader strategy to expand distribution, diversify product offerings, and strengthen brand presence.
Management’s Outlook
CEO Alex Aleksic expressed confidence in the company’s trajectory, highlighting the multiple concurrent growth initiatives supporting OMG Group’s scale and profitability ambitions. He emphasised that the combination of expanded retail ranging, new product launches, and the Blue Dinosaur refresh positions the company well for continued growth in the second half of FY26.
Bottom Line?
With sales momentum accelerating and strategic initiatives underway, OMG Group is poised to make significant strides toward profitability in FY26.
Questions in the middle?
- How will the Blue Dinosaur refresh impact consumer engagement and sales in H2 FY26?
- What is the expected contribution of new matcha and Oat Milk Goodness products to overall revenue?
- How quickly will expanded Woolworths distribution translate into sustained sales growth?
