InFocus Unveils Codexa: A Game-Changer in US Sweepstakes Casino Tech

A New Player in iGaming Technology

InFocus Group Holdings Limited (ASX:IFG) has announced the completion of Codexa, a next-generation sweepstakes casino platform developed entirely in-house by its dedicated gaming technology unit, IFG iGaming. This milestone marks a significant evolution for the company, which has leveraged its expertise in data analytics, fintech, and software development to enter one of the fastest-growing segments of online entertainment.

Codexa is designed with institutional-grade technology, including a proprietary random number generation engine, blockchain-verified fairness, and AI-driven player personalisation. Its cloud-native microservices architecture supports high concurrency, enabling hundreds of thousands of simultaneous users, a critical feature for scalability in the competitive sweepstakes casino market.

Tapping into a Rapidly Growing US Market

The US sweepstakes casino market has seen explosive growth, with player spend exceeding US$10 billion in 2024 and net operator revenues around US$3.4 billion, according to a KPMG report. This growth is underpinned by the unique legal framework allowing sweepstakes platforms to operate in over 35 states, far outpacing traditional online gambling availability. InFocus aims to capitalise on this momentum by offering Codexa as a market-ready solution for operators eager to enter or expand in this space.

CEO Ken Tovich emphasised the strategic importance of Codexa, noting that the platform was built from the ground up to meet the demands of this dynamic market. The company is preparing for a global technical preview launch, which will serve as a live demonstration of Codexa’s capabilities and a proof-of-concept for potential licensees and acquirers.

A Dual-Track Commercialisation Strategy

InFocus is pursuing a two-pronged approach to commercialising Codexa. The first involves white-label licensing and managed services agreements, providing operators with a turnkey platform solution backed by ongoing technical support. This model promises recurring revenue streams and long-term partnerships.

The second pathway contemplates the outright sale of the Codexa platform or the IFG iGaming business unit to a strategic buyer. Given the scarcity of fully developed, compliant sweepstakes platforms and the active deal environment in iGaming, this option could unlock significant shareholder value.

Legal Compliance and Market Readiness

Legal compliance is a critical factor in the sweepstakes casino sector. InFocus has obtained independent US-based legal advice to ensure Codexa’s gameplay model adheres to relevant laws, although the details remain confidential. The company will operate a limited technical preview in the US to demonstrate the platform’s real-world functionality, while commercial operations will be conducted by third-party licensees in jurisdictions where the platform’s use is lawful.

This cautious but confident approach underscores InFocus’s commitment to responsible growth and regulatory adherence, positioning Codexa as a credible alternative in a market hungry for robust, scalable technology.