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Xenitra launches OPAL Token and Xen Shop to enhance FMCG loyalty in Asia
1:32pm on Tuesday 7th of April, 2026 AEST
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Consumer Goods
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Xenitra launches OPAL Token and Xen Shop to enhance FMCG loyalty in Asia
1:32pm on Tuesday 7th of April, 2026 AEST
Key Points
Launch of OPAL Token and Xen Shop built on BNB blockchain using Web 3.0 technology
OPAL Token functions as a utility and membership token linked to product purchases
Token issuance tied to actual product sales with redemption for rewards in Xen Shop
System designed to enhance product authenticity, customer engagement, and sales velocity
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