InFocus Unveils Codexa Platform with US$3.4 Billion Sweepstakes Market in Sight

Global Technical Preview Launches

InFocus Group Holdings Limited (ASX:IFG) has announced the global technical preview launch of Codexa, a next-generation sweepstakes casino platform developed by its dedicated gaming technology unit, InFocus Gaming Technologies Pty Ltd (IFG iGaming). The preview, accessible at goldante.com, allows prospective licensees, acquirers, and the broader market to experience the platform's capabilities in a live environment for the first time. While full platform functionality is available within the United States, international access to selected game content is subject to geographic restrictions imposed by third-party providers.

Codexa’s commercial sweepstakes operations, including virtual currency purchasing and prize redemption, are currently disabled in the preview but are scheduled to launch shortly in the US. The platform is designed specifically for the North American market and complies with US sweepstakes regulations.

Technology and Market Positioning

Codexa represents the culmination of InFocus’s growing capabilities in iGaming software and platform development. The platform incorporates institutional-grade technology such as a proprietary random number generator (RNG), blockchain-verified fairness layers, AI-driven player personalisation, and a cloud-native microservices architecture designed for high concurrency. This infrastructure aims to support hundreds of thousands of simultaneous users and offers operators flexibility through rapid white-label deployment.

The US sweepstakes casino market, according to a June 2025 KPMG report, generated approximately US$3.4 billion in net operator revenue in 2024, following player spend exceeding US$10 billion. This segment is identified as one of the fastest-growing categories within online gaming, with limited platforms globally offering comparable technology to Codexa.

Commercialisation Strategy

InFocus is pursuing a multi-track commercialisation approach for Codexa. The first pathway involves white-label licensing and managed services, where IFG iGaming would provide the platform and ongoing support to third-party operators. This model aims to generate recurring revenue and long-term contracts. The current preview site, goldante.com, is an example of such a white-label deployment wholly owned by IFG iGaming.

The second pathway contemplates a potential outright sale of the Codexa platform or the IFG iGaming business unit to a strategic acquirer. The company notes an active deal environment within the iGaming sector and the scarcity of proprietary, fully developed sweepstakes platforms, which could create significant shareholder value if realised.

Alongside these pathways, a limited commercial launch in the US is planned for later in April 2026 to demonstrate Codexa’s commercial viability and generate initial revenue during the testing phase.

Context Within InFocus’s Broader Operations

Codexa is the first project emerging from InFocus’s IFG iGaming strategic initiative, complementing the company’s existing data analytics and software solutions businesses. This launch follows recent progress in other areas, including the subsidiary Prodigy9 securing its first payment for a Thai social security infrastructure upgrade project, signalling ongoing diversification and growth across InFocus’s operational units. The company’s expanding footprint in technology-driven sectors is reflected in its enterprise-scale capabilities spanning data analytics, AI, cybersecurity, and platform development, positioning it to leverage opportunities in digital assets and iGaming markets simultaneously.

For further context on InFocus’s recent operational developments, including its progress in Southeast Asia, see the coverage of its subsidiary securing first payment for Thai social security upgrade.