Pointerra Wins A$0.4 Million Contract to Digitise Western Power Substations

Pointerra has landed a three-year, A$0.4 million deal with Western Power to roll out its Pointerra3D digital twin platform across transmission substations in Western Australia, marking a significant foothold in the domestic energy utility sector.

  • Three-year contract with Western Power worth A$0.4 million
  • Pointerra3D to visualise 50 substations initially, scalable to 155
  • Validates Pointerra’s technology in Australian energy utilities
  • Supports Pointerra's growing US energy utility portfolio
  • Potential for expanded digital twin services and recurring revenue
An image related to Pointerra Limited
Image source middle. ©

Western Power Adopts Pointerra3D for Transmission Network

Pointerra Limited (ASX:3DP) has secured a three-year contract valued at approximately A$413,000 (ex-GST) with Western Power, the operator of Western Australia's electricity transmission and distribution network. The deal appoints Pointerra3D as the enterprise 3D visualisation platform for Western Power’s transmission substations, initially covering 50 sites with architecture designed to scale across the entire network of 155 substations.

This contract follows a competitive tender process and includes platform licensing, implementation, integration with Western Power’s corporate systems, and ongoing support. Western Power expects the platform to go live within two weeks of the contract award, highlighting the urgency in modernising its asset management capabilities.

A Digital Twin Milestone in Australian Energy Utilities

Pointerra3D’s deployment at Western Power is a notable validation of the platform’s suitability for Australia’s critical infrastructure sector. The platform will host digital twins of substations using high-resolution lidar, photogrammetry, and reality capture data, enabling remote visualisation and interaction. This is particularly valuable given the geographical spread of substations, many located far from operational depots, reducing the need for frequent site visits for maintenance and inspection.

The contract not only strengthens Pointerra’s domestic presence but also complements its established US energy utility portfolio, including work with the US Department of Energy. This expansion aligns with Pointerra’s strategic push into energy utilities, a sector increasingly investing in digital engineering and asset management amid grid modernisation challenges.

Pointerra’s recent financial updates showed a challenging first half with a $2.14 million loss and a 51% revenue decline, but the company is banking on contract wins like this to fuel a turnaround and grow its annual recurring revenue base. The Western Power contract adds to a growing list of enterprise clients and recurring revenue streams, as detailed in Pointerra’s half-year results earlier this year.

Growth Potential Beyond Initial Deployment

While the initial contract covers 50 substations, the platform is engineered to scale across Western Power’s full transmission network. The potential future rollout could incorporate advanced digital twin capabilities such as condition monitoring, asset tagging, and change detection, which would deepen integration with operational workflows and represent a material growth opportunity for Pointerra’s recurring revenue.

Pointerra’s ability to integrate with corporate systems and deliver a hosted, web-based solution positions it well to capitalise on the accelerating digital transformation in energy utilities. The contract signals confidence in Pointerra3D’s technology and may pave the way for broader digital twin programs within Western Power and other Australian utilities.

Bottom Line?

Pointerra’s Western Power contract marks a strategic step into Australia’s energy utility sector, with scalability and advanced digital twin features offering promising revenue upside.

Questions in the middle?

  • Will Western Power expand the deployment beyond the initial 50 substations?
  • How quickly can Pointerra monetise advanced analytics and condition monitoring features?
  • Can Pointerra leverage this contract to secure further Australian utility clients amid sector digitalisation?