One Click Group delivered a remarkable 1000% increase in new users and a 64% reduction in acquisition costs in Q1 2026, setting the stage for strong revenue growth ahead of tax season.
- User base exceeds 250,000, up 1000% year-on-year
- User acquisition costs fall 64% despite increased marketing spend
- Cash receipts rise 16% on prior year quarter
- Strong demand for Little Money cash advance product
- Awaiting trustee approval for One Click Super product launch
Record User Growth Fuels Platform Momentum
One Click Group Limited (ASX:1CG) has reported a striking surge in its user base, surpassing 250,000 users during the March quarter, a leap from 170,000 users at the same time last year. New user acquisition exploded by over 1,000% compared to the prior corresponding period, while the cost to acquire each new user plummeted by 64%. Managing Director Mark Waller described this as an "outstanding achievement," crediting the maturity of the company’s digital marketing strategy and growing product demand for driving this efficiency.
This rapid expansion is particularly notable given the company increased marketing expenditure during the quarter, yet managed to reduce acquisition costs significantly. The improved cost efficiency aligns with the company’s ambition to scale its One Click Life platform as the go-to mobile-first financial and life admin service for Australians.
Product Development and Revenue Growth
The company’s revenue-generating products are gaining traction, with cash receipts up 16% year-on-year in Q1 2026. This growth accompanies the ongoing commercial trials of the Little Money cash advance product, which allows customers to access cash advances via the One Click Life app. The product builds on the success of the Next Day Refund offering and is expected to generate a growing revenue stream through establishment fees. The company is preparing further technology upgrades to Little Money in the current quarter to meet strong demand.
One Click Group is also awaiting trustee approval for its One Click Super product, which management describes as looking "great" and is a key part of the company’s product pipeline. The launch timing remains uncertain, but the company continues to collaborate with partners to finalise release dates.
Seasonality and Cash Flow Dynamics
Despite operational progress, One Click Group recorded a negative operating cash flow of $930,000 in the quarter, reflecting the seasonal nature of its tax-related products and increased investment in marketing and staff costs. The company holds $519,000 in cash and cash equivalents at quarter-end, with no drawn debt facilities. Management expects cash inflows to improve significantly in the upcoming quarters, particularly during the July to September tax season, which historically drives the majority of revenue.
This pattern echoes the company’s previous financial cycles, where early-year losses precede stronger cash flows later in the year. The current cash position and funding are deemed sufficient to execute growth plans without immediate capital raises, contrasting with the $1.25 million placement completed in late 2025 to accelerate product rollout and user acquisition efforts.
Positioning for a Profitable 2026
With a record user base and multiple revenue streams, One Click Group is focused on driving profitability in 2026. The company expects strong demand for its Next Day Refund product in the June quarter and is prioritising the commercial rollout of Little Money. The combination of user growth, product innovation, and cost efficiencies positions One Click Group to build on its 28% revenue increase reported in early 2026, following a year of expanding its fintech platform and user base.
As the company approaches the peak tax season, the market will be watching how these operational metrics translate into improved cash flow and profitability, especially given the cyclical nature of its core offerings and the timing of new product launches.
One Click Group’s recent momentum builds on its previous 28% revenue surge and the successful rollout of the Little Money cash advance product that began gaining traction in late 2025. The company’s ability to sustain this growth while managing costs will be critical in the months ahead.
Bottom Line?
Sustained user growth and product demand set the stage for cash flow recovery, but timing of new product approvals and tax season revenues will be pivotal.
Questions in the middle?
- When will trustee approval for One Click Super be finalized and how will it impact revenue?
- Can the company maintain reduced user acquisition costs as it scales beyond 250,000 users?
- How will the Little Money product perform commercially once fully launched beyond trials?