Experience Co has finalised the sale of its Wild Bush Luxury portfolio for $5.1 million, using the proceeds to reduce corporate debt as it sharpens its focus on scalable adventure tourism.
- Sale of Wild Bush Luxury portfolio for $5.1 million
- Net proceeds estimated at $3.4 million after costs
- Assets include key properties in SA, NT, Tasmania
- Proceeds earmarked for corporate debt reduction
- Rights to develop future experiences in NSW and Tasmania included
Wild Bush Luxury Divestment Finalised
Experience Co Limited (ASX:EXP) has completed the sale of its boutique Wild Bush Luxury portfolio to Intrepid Travel for a cash consideration of $5.1 million. This divestment includes iconic nature-based assets such as the Arkaba Homestead and Walk in South Australia, Bamurru Plains in the Northern Territory, and The Maria Island Walk in Tasmania, alongside rights to develop future experiences in New South Wales and Tasmania.
The transaction, announced originally in December 2025, is expected to yield net proceeds of approximately $3.4 million after transaction costs, excluding cash retained by Experience Co related to forward bookings. These proceeds will be directed towards paying down corporate debt, aligning with the company’s broader capital management strategy.
Strategic Refocus Amid Portfolio Streamlining
This sale marks a continuation of Experience Co’s strategic pivot towards scalable adventure tourism segments, following a period of steady revenue growth and operational challenges. The company reported a 5% increase in sales revenue to $67.2 million in the first half of FY26, with underlying EBITDA steady at $10.5 million despite industrial action and weather disruptions impacting some operations. The divestment of Wild Bush Luxury allows Experience Co to concentrate resources on higher-return business lines such as Reef Unlimited and Skydive New Zealand, which have delivered solid growth.
CEO John O’Sullivan expressed satisfaction at reaching this milestone, highlighting the company’s commitment to positioning for improved growth and shareholder returns. He also acknowledged the contributions of the Wild Bush Luxury team and wished Intrepid Travel success with the acquired portfolio.
Implications for Debt and Future Development
The proceeds from the sale are earmarked specifically for debt reduction, a move that could strengthen Experience Co’s balance sheet and provide greater financial flexibility. While the final net proceeds remain subject to completion statement adjustments, the transaction represents a tangible step in the company’s ongoing cost reduction and capital management initiatives.
Intrepid Travel’s acquisition includes rights to develop future experiences in NSW and Tasmania, signaling potential expansion opportunities for the buyer in the premium nature-based tourism market. How Intrepid capitalises on these rights and integrates the assets will be a key development to watch.
Experience Co’s strategic decisions, including this sale, come on the back of its best financial year since 2019 and a positive outlook for FY26, supported by tourism recovery and operational efficiencies. The company’s focus now appears firmly set on scaling its core adventure experiences while managing capital prudently.
Bottom Line?
Experience Co’s sale of Wild Bush Luxury crystallises capital for debt reduction, sharpening its focus on scalable growth segments amid a recovering tourism landscape.
Questions in the middle?
- How will Intrepid Travel leverage the acquired Wild Bush Luxury assets and development rights?
- What impact will the debt reduction have on Experience Co’s financial flexibility and future investments?
- Will Experience Co’s focus on scalable adventure experiences translate into sustained earnings growth?