MyEco launches first fully GRS certified post-consumer recycled bin liners at Woolworths

MyEco sets new sustainability benchmark with GRS certification

MyEco Group Ltd (ASX:MCO) is staking its claim as a leader in sustainable packaging by launching a trio of bin liners made from 95% post-consumer recycled (PCR) soft plastics, all certified under the Global Recycled Standard (GRS). These products will be available exclusively at Woolworths stores nationwide starting 25 May 2026, effectively doubling MyEco’s presence in the supermarket’s sustainable packaging aisle from three compostable products to six total offerings.

The GRS certification is a key differentiator, verifying not only the recycled content but also the environmental, social, and chemical standards throughout the supply chain. This marks the first time fully GRS-certified PCR bin liners will be sold through a major Australian supermarket, setting a new national benchmark for recycled plastics in consumer packaging. Unlike many products that claim recycled content without independent verification, MyEco’s range offers a genuine recycling solution for soft plastics, a notoriously difficult waste stream to repurpose effectively.

Strategic partnership with Woolworths and market positioning

The exclusive launch at Woolworths aligns with MyEco’s strategy to deepen its retail footprint and capitalise on growing consumer demand for verified sustainable products. CEO Marie de Perthuis emphasised the importance of independent certification in combating greenwashing, stating that the 95% PCR certification lifts the benchmark for recycled soft plastic bags in Australia. The new range will be available both in-store and online via Woolworths’ website and myecobag.com.au, expanding accessibility across all Australian states.

This product rollout follows MyEco’s recent successful capital raising efforts, including a $0.92 million convertible note raise aimed at supporting the launch of the GRS-certified bin liners, which bolstered the company’s cash position amid challenging market conditions $0.92 million convertible note raise. The funding complements MyEco’s operational restructuring and sales growth initiatives that have contributed to improved financial metrics earlier in 2026.

Alignment with national sustainability targets and regulatory frameworks

The new PCR range supports Australia’s National Plastics Plan (2021) and the 2025 National Packaging Targets, which aim for all packaging to be reusable, recycled, or compostable. Additionally, the products comply with the National Framework for Recycled Content Traceability, introduced in December 2023, an Australian first for bin liners in major supermarkets. This compliance underscores MyEco’s commitment to transparency and traceability in recycled content claims, a growing concern among regulators and consumers alike.

MyEco’s integrated business model, spanning resin production to finished products, and its patent portfolio position it well to innovate further in sustainable packaging. The company’s manufacturing footprint includes operations in Melbourne and China, with sales offices across multiple continents, reflecting a global ambition that extends beyond the Australian market.