HUB24 delivered a standout FY26 with record net inflows of $18.9 billion, a 20% rise excluding large migrations, and boosted total Funds Under Administration to $164.3 billion. The platform’s adviser base grew 11%, while new product launches and AI-driven tools expanded its market footprint.
- Record FY26 net inflows of $18.9 billion, up 20% excluding large migrations
- Total Funds Under Administration reached $164.3 billion, a 20% increase year-on-year
- Adviser users rose 11% to 5,649, underpinning platform growth
- Launched lifetime super product and expanded AI-powered solutions
- Maintained top rankings for net inflows and Net Promoter Scores
Record Inflows and Adviser Growth Drive Platform Momentum
HUB24 (ASX:HUB) capped FY26 with net platform inflows hitting a record $18.9 billion, marking a 20% increase over the prior year when excluding large migrations. This surge pushed total Funds Under Administration (FUA) to $164.3 billion, up 20% year-on-year, with platform FUA alone climbing 24% to $139.5 billion by 30 June 2026. Quarterly net inflows of $4.2 billion remained stable compared to the prior corresponding period once large migrations were excluded, despite ongoing market volatility and recent Federal Budget tax proposals.
The company’s adviser network expanded by 11% to 5,649 active users, reflecting strong engagement and adoption of HUB24’s platform. During the quarter, 36 new licensee agreements were inked, underscoring HUB24’s growing appeal among financial advisers. This momentum contributed to HUB24’s tenth consecutive quarter ranking first for both quarterly and annual net inflows, according to Plan for Life data, and a market share gain to 9.9%, up from 8.6% a year earlier.
Innovation Fuels Competitive Edge and Client Satisfaction
HUB24’s platform maintained its leadership in customer satisfaction, securing the highest Net Promoter Scores (NPS) in both the Investment Trends and Wealth Insights surveys. The platform excelled in 15 out of 22 adviser satisfaction categories, including managed accounts, tax reporting, client onboarding, and cybersecurity. Adviser advocacy also remained strong, with HUB24 topping the Actual Advocacy rankings where advisers recommend the platform to peers.
Product innovation continued with the launch of a lifetime super solution in partnership with life insurer TAL. This Innovative Lifetime Retirement Solution offers advisers and clients a flexible retirement income stream meeting new regulatory requirements, including concessional Centrelink asset test treatment. Meanwhile, HUB24’s integrated Non-Custodial Service and Private Invest offerings for high-net-worth clients surpassed $1 billion in FUA, signaling traction in more sophisticated segments.
Class and NowInfinity Expand AI-Driven Productivity Tools
Class Super, part of the HUB24 group, reported its largest annual account increase since FY18, growing 5% to 226,767 accounts. NowInfinity’s document orders rose 15%, while Corporate Messenger usage climbed 11%, reflecting growing adoption of these complementary platforms.
Class launched Intelligent Matching, an AI-powered tool automating transaction reconciliation for accountants, addressing a key productivity bottleneck. NowInfinity enhanced its identity and verification solution with daily global watchlist monitoring, improving compliance and efficiency. Both innovations aim to streamline workflows and deepen HUB24’s value proposition to financial professionals.
Progress on myhub Ecosystem and Market Positioning
HUB24 is advancing its myhub ecosystem, an AI-powered adviser technology platform designed to integrate leading tools and enhance client engagement. A pilot launch is targeted for the first half of FY27, promising to further differentiate HUB24’s offering in a competitive market.
With structural tailwinds from Australia’s compulsory superannuation system and heightened demand for professional financial advice, HUB24’s strong inflows and expanding adviser base position it well for continued growth. The company’s ability to innovate while maintaining high adviser satisfaction remains central to its market gains.
Bottom Line?
HUB24’s record inflows and expanding adviser base underscore its market momentum, but upcoming myhub pilot and tax changes will test its innovation edge.
Questions in the middle?
- How will the Federal Budget’s tax changes influence HUB24’s inflows and adviser engagement over the next year?
- Can the myhub AI ecosystem pilot deliver meaningful adviser productivity gains and client retention?
- Will HUB24’s growth in high-net-worth segments via Non-Custodial Service scale sustainably amid competitive pressures?