Axtec Embeds Full Suite in MRI Software Platforms Under Three-Year Deal

Strategic Partnership Unlocks Embedded Distribution

Axtec Limited (ASX:AXI) has struck a three-year strategic partnership with MRI Software Australia, one of the country’s largest real estate software providers. The deal, effective 1 August 2026, embeds Axtec’s entire product suite directly within several MRI platforms used daily by Australian real estate agencies. This integration offers Axtec a significant new distribution channel, granting access to established agent networks and high transaction volumes nationwide.

The agreement elevates Axtec to Gold-tier status in MRI’s global Partner Program, signalling a close collaboration and mutual commitment. By embedding PaySure, Axtec IQ, Proffer, and MyHomeVault into MRI’s software solutions; including Property Tree, Vault, Eagle, and Box & Dice; Axtec positions its offerings at critical points in the property transaction lifecycle.

Product Integration Targets Recurring Revenue

Integration starts immediately with PaySure inside Property Tree, MRI’s Australian property management solution. PaySure enables landlords to access payment and finance options directly on invoices for repairs or advertising, with Axtec earning revenue on every payment and advance. Following this, Axtec IQ will provide AI-driven administrative assistance within agencies’ existing software, supporting trust accounting and client updates with recurring per-seat revenue potential.

Proffer aims to unlock latent value by identifying potential sellers and buyers within agency databases, converting them into active listings and sales, while MyHomeVault maintains homeowner engagement long after settlement, generating referral income over the life of home ownership. Each product integration is designed to attach Axtec’s revenue streams to everyday agency workflows, supporting durable, higher-margin income as adoption grows across MRI’s installed base.

Commercial Terms and Intellectual Property Retained

The partnership includes commercial arrangements enabling Axtec to monetise its products directly through the MRI channel, with an annual program fee and referral fees payable by MRI for customers introduced by Axtec. The initial term is three years, with automatic renewal for successive three-year periods. Axtec retains full ownership of its products, integrations, and AI assets, ensuring control over its intellectual property despite the embedded distribution model.

Rob Towey, Axtec’s CEO, described the deal as a “significant milestone” and a strong validation of the company’s strategy to embed its suite within software agencies already use, rather than acquiring agencies individually. MRI’s Senior Director of Ecosystem Strategy, Dr Sarah Bell, emphasised the importance of connected ecosystems in delivering better real estate outcomes, highlighting the partnership’s role in expanding access to complementary solutions.

Implications for Axtec’s Growth Trajectory

This deal represents a pivotal step in Axtec’s evolution towards a platform-focused, AI-enabled distribution model, building on earlier moves such as the sale of its PaySure loan book and securing minority stakes in fintech partners. By embedding directly into MRI’s widely used platforms, Axtec gains a scalable route to market that could accelerate adoption and recurring revenue growth across Australia’s real estate sector.

While the announcement does not disclose specific financial terms or revenue forecasts, the partnership’s scale and integration breadth suggest a meaningful opportunity to leverage MRI’s footprint. The coming months will be crucial as integration testing progresses and adoption metrics begin to crystallise, offering clearer insight into the commercial impact of this collaboration.