FlexiRoam Secures Multi-Year SIM Connectivity Deal with Australian Payments Group
FlexiRoam has inked a three-year agreement with a major Australian payments group to supply SIM and eSIM connectivity for payment terminals, projecting up to A$0.44 million in annualised recurring revenue by end-2027.
- Three-year connectivity agreement with Australian payments group
- Expands FlexiRoam’s payment-terminal business into Australia
- Annualised recurring revenue estimated between A$0.32m and A$0.44m by 2027
- Connectivity platform enables multi-network SIM and eSIM management
- Agreement includes automatic renewals with no minimum revenue commitment
Strategic Expansion into Australian Payment Terminals
FlexiRoam Limited (ASX:FRX) has landed a multi-year deal to embed its SIM and eSIM connectivity into payment terminals deployed by a significant Australian payments group. The initial three-year contract, commencing in July 2026, marks a clear extension of FlexiRoam’s foothold in the connected payments sector, following earlier partnerships with Dialog and Paydibs earlier this year.
The unnamed customer reportedly processes billions of dollars in transactions annually, underscoring the scale and potential of this partnership. FlexiRoam’s platform will provide multi-network cellular data connectivity, managed at fleet scale, which is critical for payment terminals that require uninterrupted, reliable data flows to function.
Recurring Revenue with Modest Near-Term Impact
Under current management assumptions, the agreement could generate annualised recurring revenue between A$320,000 and A$440,000 by the end of 2027. However, the company cautions this is a planning estimate rather than guaranteed revenue, as there are no minimum deployment or revenue commitments. Actual income will depend on subscription activations and plan selections, which may vary materially.
Despite the modest near-term financial contribution, the contract aligns with FlexiRoam’s strategy to grow its B2B Solutions segment by scaling recurring revenue streams from enterprise customers. CEO Jefrey Ong highlighted that embedding connectivity into payment terminals leverages the company’s AI-powered platform and diversifies revenue beyond its traditional consumer travel market.
Market Tailwinds for Cellular Payment Terminals
The timing of the deal taps into a growing Australian payments infrastructure. As of March 2026, there were over 1.04 million EFTPOS terminals in Australia, with card payments rising 5.15% year-on-year to more than 15.86 billion transactions in FY2025, valued at over A$1.07 trillion. Globally, cellular connectivity is now embedded in 54% of POS terminals shipped, with the installed base forecast to surge from 166 million units in 2024 to 247 million by 2029.
This growth trajectory supports FlexiRoam’s ambitions to capitalise on the increasing demand for embedded connectivity solutions in payment terminals and other IoT devices.
Customer Endorsement and Platform Strength
The customer emphasised the importance of connectivity resilience and scalable management for their terminal deployments, citing these as decisive factors in selecting FlexiRoam. This endorsement suggests confidence in FlexiRoam’s multi-network approach and AI-driven platform capabilities.
FlexiRoam’s recent strategic moves, including a non-binding MoU with a global telecom giant to expand enterprise and MVNO offerings, indicate a concerted push to broaden its enterprise footprint beyond travel and into high-value B2B segments.
Bottom Line?
While the immediate revenue impact is modest, this deal cements FlexiRoam’s position in Australia’s expanding payment terminal connectivity market and could pave the way for larger enterprise contracts.
Questions in the middle?
- How quickly will subscription activations ramp under this agreement?
- Could FlexiRoam reveal the identity of the Australian payments group to boost market confidence?
- What competitive pressures might FlexiRoam face as cellular POS terminal adoption accelerates?
