Me Today now expects higher gross revenue and a smaller EBITDA loss for FY26, driven by growth in New Zealand and key international markets including Southeast Asia and China.
- Gross revenue forecast upgraded beyond NZD 7.4 million
- EBITDA loss expected to be less than NZD 1.6 million
- Strong launches and events in Southeast Asia and China
- Expanded product range with 20 new launches planned in New Zealand
- Ongoing sales efforts in USA, Japan, Ireland, and UAE
Upgraded Financial Outlook for FY26
Me Today Limited (NZX:MEE) has revised its full-year financial expectations upward, now projecting gross revenue to exceed previous guidance of NZD 7.4 million for the year ended 30 June 2026. The company also anticipates a smaller EBITDA loss than the earlier forecast of less than NZD 1.6 million. These figures remain subject to final audit, with results due before the end of August.
Momentum in New Zealand and Southeast Asia
The revenue upgrade is underpinned by robust growth in Me Today’s domestic market alongside promising international opportunities. In New Zealand, the brand has expanded shelf presence with its largest retail partner and successfully launched new products, reinforcing its home market foothold.
Internationally, co-founders Michael Kerr and Stephen Sinclair recently returned from Southeast Asia and China, where Me Today showcased its brand at high-profile events. In Malaysia, the company marked the second anniversary of its distributor with a launch event attended by over 600 influencers and reseller partners. Product shipments have commenced, making nine items available for sale in the region.
High-Profile Exposure at CBME Shanghai
In China, Me Today’s 50-square-metre display at the Children, Baby and Maternity Expo (CBME) in Shanghai attracted strong interest from approximately 100,000 trade buyers. This exposure aligns with the company’s strategy to deepen its presence in Asia’s largest consumer markets.
The company’s China partnership has been a significant growth driver, with licensing fees and market traction supporting brand expansion. This engagement in China and Southeast Asia appears to be a key factor in the upgraded revenue outlook.
Product Pipeline and Broader International Reach
Me Today is preparing to launch around 20 new products in New Zealand within the calendar year, aiming to broaden its consumer offering and strengthen market position. Beyond Asia and New Zealand, the company maintains ongoing sales activities in the USA, Japan, Ireland, and the UAE, building relationships across both offline and online channels.
This diversified approach to market expansion and product development reflects Me Today’s ambition to leverage its brand across multiple geographies and consumer segments.
Bottom Line?
Me Today’s upgraded guidance signals tangible progress in both domestic and international markets, but the final audited results will be crucial to confirm the sustainability of this growth trajectory.
Questions in the middle?
- How will the upcoming 20 new product launches influence Me Today’s market share and profitability in New Zealand?
- Can Me Today convert the strong interest from Southeast Asia and China into sustained revenue growth beyond initial launches?
- What impact will ongoing international sales efforts in the USA, Japan, Ireland, and UAE have on the company’s overall financial performance?