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SportsHero Expands HeroPlay Deal with XLSMART to Reach 73 Million Subscribers

9:26am on Thursday 30th of July, 2026 AEST Technology
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SportsHero Expands HeroPlay Deal with XLSMART to Reach 73 Million Subscribers

9:26am on Thursday 30th of July, 2026 AEST
Key Points
  • Expanded HeroPlay deal with XLSMART includes full marketing support
  • Access to 73 million Indonesian subscribers via Direct Carrier Billing
  • Subscription options include daily, weekly, and monthly plans
  • Gross margin expected between 32% and 85% depending on subscription mix
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