OMG Group smashed its July sales record with net sales soaring to approximately $738,000, a 120% jump on last year, reversing typical seasonal declines and boosted by a refreshed Blue Dinosaur brand.
- July net sales hit ~$738k, up 120% year-on-year
- Sales grew 46% from June to July, bucking seasonal trends
- Ecommerce and core Australian brands drive growth
- Blue Dinosaur brand refresh completed with new packaging and expanded range
- New ecommerce website supports direct-to-consumer momentum
Record-Breaking July Sales Defy Seasonal Norms
OMG Group Limited (ASX:OMG) delivered its strongest July ever, posting net sales of approximately $738,000. This figure represents a striking 120% increase compared to July 2025's $335,000, marking a significant acceleration in the company’s health and wellness food segment.
What sets this performance apart is the 46% month-on-month growth from June to July, a reversal of the typical seasonal slowdown seen in FMCG and retail sectors where July sales usually dip as retailers manage year-end stock levels. In the prior two years, OMG’s July sales declined by 53% and 37% respectively compared to June, underscoring the exceptional nature of this year’s momentum.
Ecommerce and Australian Brands Lead Growth Charge
The surge was primarily driven by continued strength across OMG’s core Australian brands, with ecommerce channels again playing a pivotal role. This digital push aligns with the company’s broader strategy to deepen direct-to-consumer engagement and capitalise on growing online demand.
Blue Dinosaur Brand Refresh Bolsters Market Position
July also saw the completion of a comprehensive refresh of OMG’s Blue Dinosaur brand, a key pillar in its product portfolio. The revamp includes new packaging designed to enhance shelf presence, an expanded protein and fibre bar range catering to evolving consumer tastes, and a new ecommerce website aimed at strengthening brand engagement and supporting retail expansion.
CEO Alex Aleksic highlighted that the refresh “provides a stronger platform to support the brand’s continued development across both retail and direct-to-consumer channels,” indicating management’s confidence in sustaining this growth trajectory.
Strong Start to FY27 Amid Ongoing Market Expansion
This record result sets a robust tone for FY27, following OMG’s recent streak of sales growth driven by product innovation and international market breakthroughs. The company’s ability to buck seasonal trends and leverage ecommerce growth suggests a resilient demand base and effective execution of its brand strategies.
While detailed financial metrics beyond net sales were not disclosed, the July performance provides a tangible indicator of momentum as OMG navigates competitive pressures in the health and wellness food sector.
Bottom Line?
Sustained ecommerce strength and brand innovation will be critical to maintaining OMG’s atypical seasonal growth pattern.
Questions in the middle?
- Can OMG maintain its July sales momentum through the traditionally softer second half of the year?
- How will the Blue Dinosaur refresh translate into market share gains against established competitors?
- What role will international expansion and new product launches play in OMG’s FY27 growth?