Airtasker Secures $11 Million Media Partnerships to Boost Brand Growth

• Two $5.5 million media partnerships with oOh!media and NOVA
• Convertible notes with 4.9% coupon and equity conversion options
• FY26 Australian revenue rises 11.3% to $46.3 million
• Marketplace GMV hits record $211.6 million, up 10.9%
• Brand salience increased 20% in FY26

Strategic Media Partnerships Fuel Brand Growth

Airtasker Limited (ASX:ART) has secured two new strategic partnerships with Australia’s leading media companies oOh!media and NOVA, each injecting $5.5 million in media capital over three years. These partnerships are designed to ramp up Airtasker’s brand awareness in a capital-efficient manner, leveraging extensive out-of-home and audio media networks nationwide.

oOh!media offers access to more than 30,000 advertising sites across Australia, including billboards, street furniture, airports, office towers, and retail centres. Meanwhile, NOVA brings eight metropolitan radio stations across five major cities, alongside digital audio, podcasts, and Coles Radio in over 800 stores nationally. Together, these partnerships provide Airtasker with a broad and diverse media footprint.

Convertible Notes Back Media Spend with Equity Upside

Rather than a traditional cash deal, Airtasker has structured each partnership through convertible notes; $5.0 million with oOh!media and $5.5 million with NOVA; carrying a 4.9% coupon over three years. At maturity, Airtasker can convert the notes and accrued interest into ordinary shares at a 10% discount to the 30-day volume-weighted average share price or repay in cash. The NOVA note conversion will require shareholder approval.

These unsecured notes rank equally with any other convertible notes Airtasker issues for media services, reflecting a flexible approach to funding marketing spend without immediate cash outlay, while preserving potential upside for investors through equity conversion.

Strong FY26 Results Support Brand Momentum

The timing of these partnerships coincides with Airtasker’s positive FY26 performance in its Australian marketplace. Revenue grew 11.3% year-on-year to $46.3 million, while Gross Merchandise Value (GMV) hit a record $211.6 million, up 10.9%. The monetisation rate also improved slightly to 21.9%, indicating better revenue capture from marketplace activity.

These gains track alongside a 20% increase in brand salience, measured by unprompted brand awareness, which Airtasker attributes to prior successful media collaborations with oOh!media, ARN Media, and Nine Entertainment. CEO Tim Fung emphasised that these new partnerships will help Airtasker "go big when it counts," especially as AI-driven shifts in labour markets boost demand for local skilled services.

Industry Leaders Highlight Partnership Synergies

oOh!media’s Chief Strategy & Transformation Officer Andrew Every noted the alignment between Airtasker’s real-world service focus and oOh!media’s audience reach, praising the creative innovation that has driven past brand growth. NOVA’s Chief Commercial Officer Nicole Bence highlighted the trust and influence their audio creators have with audiences, positioning the partnership as a way to deliver meaningful business outcomes beyond simple reach.

These endorsements underline the strategic value Airtasker sees in combining out-of-home and audio media to deepen customer engagement and reinforce its position as Australia’s leading local services marketplace.

Bottom Line?

Airtasker’s innovative convertible note-backed media partnerships provide capital-efficient brand expansion amid strong marketplace momentum, but shareholders should watch for upcoming approval votes and note maturities.

Questions in the middle?

• How will Airtasker balance convertible note repayments versus equity conversion at maturity?
• Can the expanded media reach sustain or accelerate brand salience gains beyond FY26 levels?
• What impact will these partnerships have on Airtasker’s cash flow and capital structure over the next three years?