SportsHero Posts AU$1.05 Million Revenue and AU$2.57 Million Loss in FY26

Revenue Soars on Telco Contracts and HeroPlay Launch

SportsHero Limited (ASX:SHO) recorded a staggering 2,677% revenue increase to AU$1.05 million for the year ended 30 June 2026, up from just AU$37,666 the prior year. This leap was primarily fuelled by new telco contracts secured over the past 12 months and the launch of its HeroPlay mobile casual gaming subscription platform in November 2025. HeroPlay debuted in partnership with Indonesia’s second-largest telco, Indosat, which boasts around 94 million customers, delivering promising subscriber growth and engagement metrics.

Losses Rise as Marketing and Development Costs Accelerate

Despite the revenue surge, SportsHero’s loss after tax widened by 29% to AU$2.57 million, compared to AU$1.99 million in FY25. The company attributed the increased losses to substantial rises in marketing expenses (up AU$504,250), platform and operating costs (up AU$259,550), and software development (up AU$365,972), reflecting its aggressive push to build out the HeroPlay Gaming Universe. Non-cash share-based payments also increased by AU$243,954, further impacting the bottom line.

Strategic Partnerships Expand HeroPlay’s Reach Across Southeast Asia

SportsHero strengthened its footprint with key agreements, notably a two-year renewable deal signed on 1 July 2025 with PLDT Inc, the Philippines’ largest fully integrated telco. This contract includes distribution of the iGV Family Game Pass with Direct Carrier Billing and marketing support, targeting the country’s estimated 43 million PC gamers within a video game market forecast to grow to US$1.9 billion by 2030. The company also expanded its partnership with Indosat in September 2025 to include mobile casual gaming products, enabling subscribers to pay via phone accounts.

Content-wise, SportsHero secured exclusive distribution rights for popular mobile titles from Singapore-based Yes2Games, including global hits like Fruit Ninja and Jetpack Joyride, across Indonesia, the Philippines, Thailand, and Malaysia. The mobile gaming catalogue further expanded with agreements adding approximately 600 hyper-casual games from V-Hunt Digital Media and over 400 titles from Playades, bringing the total HeroPlay library to more than 1,000 games. These moves position SportsHero to tap into multiple segments of the estimated US$205 billion global gaming market, from subscriptions to vouchers, in-app purchases, and advertising.

Capital Raises Support Growth Ambitions

To fund its expansion, SportsHero completed two significant private placements during FY26, raising a combined AU$5.95 million. The first, announced in July 2025, brought in AU$1.65 million at a 18% discount to the last close price, while a second placement in February 2026 secured AU$4.3 million at AU$0.075 per share, with CEO Tom Lapping personally committing AU$300,000 subject to shareholder approval. These injections have bolstered the company’s cash position to AU$3.45 million at year-end, up from just AU$118,144 the previous year.

Product Innovations Target Football Fans and Mass Market

In May 2026, SportsHero launched the Olahbola Gaming Pass, an entry-level subscription aimed at Indonesian football enthusiasts, offering access to 30+ football-specific games on the HeroPlay platform. This tier serves as a conversion funnel, guiding subscribers toward premium access to the full catalogue of 1,000+ titles. The campaign was extended through to July 2026, coinciding with the FIFA World Cup final, supported by a multi-channel activation program to boost sign-ups and brand presence.

SportsHero’s approach reflects a deliberate strategy to broaden its gaming universe beyond casual subscriptions into larger market segments such as vouchers and in-app purchases, leveraging its telco distribution partners and supplier relationships. While the company’s losses have grown, the substantial revenue gains and expanding content library signal growing traction in Southeast Asia’s dynamic digital gaming ecosystem.